Although Voice over Internet Protocol (VoIP) was already on a steady growth trajectory, it skyrocketed in 2020. VoIP demand continues growing today, offering unlimited opportunities for resellers and managed services providers (MSPs). The global market for VoIP is expected to reach $102.5 billion by 2026, and North America represents an astonishing 40% of that market.
There has never been a better time for aspiring entrepreneurs to get started with VoIP reselling. This technology provides numerous financial and operational benefits for both the reseller and the customer, including expanded flexibility and scalability. It’s also a highly cost-effective way to modernize communications and expand service offerings due to low initial investment and fast time to market.
In this post, we’ll provide key insights to help you expand your opportunities by becoming a white-label VoIP reseller.
Business Need Is Driving the Demand for VoIP Services
The landscape of how businesses operate has changed. It’s unusual to find any company today that doesn’t offer some flexibility to work remotely, even if it’s only one day per week. Others save money on office space in favor of a completely virtual work environment. These businesses leverage all the advantages of technology, including VoIP services, to free themselves from an exhausting daily commute and to hire the best people for the job, regardless of where they live.
A significant number of companies now realize that employees value the freedom to work from a place of their choosing, and they want to provide options that reduce attrition and promote productivity. Still, others understand that what happened in 2020 could conceivably happen again. They view the ability to access resources remotely as reinforcing their business continuity plan. Then there is the rise in mobile VoIP.
Mobile VoIP leverages the internet instead of using cellular networks to allow mobile phone and tablet users to send messages and make phone calls. Like VoIP, mobile phone use is continuing to soar. However, not every place has the best cellular connectivity. That’s why having an alternative like VoIP is vital. The demand is only rising, making it an ideal market for VoIP resellers to take advantage of.
Benefits of VoIP Technology
VoIP is a win for both the reseller and the customer. First, let’s look at what the customer gains:
- Higher call quality
- No investment in special equipment
- No installation or maintenance of phone lines
- Flexibility in service
- Enhanced scalability
- Greater cost savings over traditional phone service
Resellers also benefit from VoIP white-label services:
- Enhanced brand recognition
- Achieve brand extension
- Increased customer value
- Low startup costs
- No costly infrastructure
- Recurring revenue
- Competitive advantage
- Advanced feature offerings
Key Insights for Aspiring Entrepreneurs
As you can see, there are numerous reasons aspiring entrepreneurs are attracted to reselling VoIP. It comes complete with a compelling value proposition for everyone involved. If sales isn’t an area you think you are interested in, you are in luck.
Key Insight #1: You Don’t Have to Sell the Value of VoIP; You Only Need to Inform
Talking to your customers about VoIP technology is easy. It’s rare to find anyone who doesn’t already have internet service or someone who doesn’t want to save money on services. If your model is business-to-business (B2B), talk to them about how cloud availability and VoIP service features can enhance customer service. This is one area that everyone is interested in as it can have a significant impact on any company’s reputation.
Even if you sell directly to customers, informing them about the availability of this highly affordable service from anywhere, as well as how it can save them money over traditional phone service, is usually all the information they need to make a decision.
Key Insight #2: Cloud Technology Means You Aren’t Confined to Only One Area for Your Customers
There are few investments any business owner can make to enhance their scalability than VoIP services. Customers can scale up or down as needed based on demand, making it very attractive. However, it also contributes to the ease of future growth for the reseller’s business. You aren’t confined to only serving your local area, but you’re free to provide your service anywhere broadband internet access is available, allowing you to grow your business and collect even more recurring revenue.
Key Insight #3: White-Labeling Helps You Build Your Brand by Leveraging a Robust Existing Business
If you’re just starting a business or you’re trying to build a reputation as a reliable brand, reselling VoIP services is an excellent way to accomplish your goals. Depending on your choice of provider partner, there’s minimal startup investment, fast time to market, and a ready-made customer service center to rely on. By choosing an established provider, you gain from their experience and reliability, putting you on the fast track to being the VoIP provider of choice.
Key Insight #4: Choosing the Best Reselling Provider Partner Is Critical to Your Success
Remember, white-labeling means you market an existing service under your business name. Therefore, its success and reputation are yours. When seeking the best provider, look for:
- Reliable, Tier-1 Networks
- Simple provisioning platform
- No contract
- No upfront costs
- A generous commission structure
- Hands-off billing and taxes
- 24/7 expert support
- Flexible subscription options
- Rapid setup in minutes
Join the VoIP Reselling Revolution
Your clients need communication solutions, and VoIP is the on-demand service on the market. If you’re ready to leverage a proven business model with the latest in technology and no startup costs, reselling VoIP services is perfect for you.
SIPTRUNK offers everything you need and more to help you establish yourself as a single-source telecom solutions provider. You leverage our robust platform to help your customers save up to 60%, increase their scalability, and allow them to take advantage of modern, unified communications features. In return, you increase your brand recognition, customer value, service offerings, and recurring revenue. There’s no better time than now to get started.