How to Find the Best SIP Trunk Provider

Small to mid-sized business owners nationwide are investing in cloud-hosted telecom services to accommodate their rapidly evolving workplace needs. Now that remote file sharing, video collaboration, AI-enhanced chatbots, and other methods of digital collaboration are workplace essentials, IT consulting firms, telecom agents, managed service providers, and other industry-adjacent companies are expanding their business portfolios. 

An effective and practical approach is partnering with established SIP trunking providers offering white-label reseller opportunities. Once you know how to find the best SIP trunk provider and how your customer base could benefit, it’s easy to see why branding and reselling SIP services boost your business success. 

The key to reseller partnership success, however, ultimately depends on the program’s terms and conditions and its ability to support your clients’ current and future needs. When you know what to look for when choosing a partner, you’ll generate an impressive monthly revenue stream without significantly increasing your workload.

How to Find the Best SIP Trunk Providers to Help Modernize Business Communication

SIP is the commonly used acronym for session initiation protocol, time-tested technology developed to initiate, maintain, and terminate the connections between IP devices in real time. The Internet Engineering Task Force developed the protocol to support rapidly evolving technologies. The signaling protocol provides the building blocks (primitives) used to implement multiple digital communication services.     

SIP trunks, on the other hand, are the virtual pathways that transport digital packets containing any combination of voice, video, and data from your client’s private branch exchange (PBX) to its endpoint. Each trunk provides unlimited SIP channels that support one incoming or outbound call. Business owners replacing their analog PBX with SIP trunks can count on exceptional call quality and optimal flexibility while reducing the cost of business communication.    

Selling Points: How SIP Trunks Benefit Your Customers

Business owners using legacy phone systems manage their incoming and outgoing calls on a complicated network of cables and wires. This infrastructure connects their private branch exchange to the public switched telephone network (PSTN) managed by their local (or regional) phone company. Each circuit assigned to their company supports 23 calls and one data channel simultaneously.

When business growth increases an organization’s need for connectivity, the company has to pay a technician to install additional circuits. In addition, the business has to absorb the cost of troubleshooting, diagnosing, repairing, or replacing problematic hardware. Many companies end up paying for active phone lines that are no longer in use or services they seldom need. As a SIP trunk reseller, the service you bring to the table helps your clients reduce their business communication costs by creating a virtual, cloud-hosted PBX.

Instead of being locked into paying the inflexible rates charged by legacy phone service providers, your subscribers can add end users to their SIP trunk accounts at will from their user-friendly interface or downsize as needed without penalty. After explaining the following advantages of SIP trunks, the features and add-ons you market as your own essentially sell themselves.

No Expensive Hardware Required

Your clients don’t need a lot of costly hardware to integrate voice, video, and data into a cost-effective, efficient interface. Any business only needs a high-speed internet connection and a device, such as a PC, laptop, tablet, or smartphone, to get started with your branded platform. That makes SIP trunks an exceptional value for small business owners and startups.  

Plus, your communication service is compatible with all major IP, PBX, IP gateways, and open-source PBX projects. Since SIP trunks bridge the disconnect between analog and digital services, your clients can connect their legacy phone system to the internet by investing in a voice over internet protocol (VoIP) gateway or inexpensive analog-to-telephone adaptors (ATAs).  

Flexible Subscription Models and Popular Add-Ons

As a SIP trunk reseller, you’re selling business communication solutions by the channel. When you partner with the right service provider, your customers can pay one low monthly fee per channel regardless of the number of minutes used for outgoing calls or blocks of minutes shared over an unlimited number of channels.

When you brand the services of a top-tier provider, your SIP trunk clients will also have the option of choosing from an impressive selection of add-on services, including package pricing for toll-free numbers, business texting, FAX-to-email, and Direct inward Dialing (DID). Features like these allow your clients’ staff to work from nearly anywhere while accessing enterprise-level capabilities and maintaining a local “presence.”

Factors to Consider When Comparing White Label Reseller Opportunities

In 2023, the SIP trunk market was valued at more than $11 billion. The demand remains so strong that experts predict that number will grow to more than $12 billion in 2024 and maintain a CAGR of 9% through 2030. These numbers suggest there’s no better time to expand your business portfolio by learning how to find the best SIP trunk provider and partnering with an established white-label reseller program.

As a reseller, you leverage your sales and marketing experience, brand reputation, business connections, and customer base. At the same time, your service provider works behind the scenes to monitor, manage, and maintain the technical side of your arrangement. 

Although multiple companies offer reseller opportunities you can brand and resell as your own, it’s important to consider how the various platform providers competing for your attention compare in the following areas.

Upfront Costs and Contractual Obligations

Some SIP trunk providers offering reseller opportunities charge hefty fees to offset the cost of onboarding and training. Others don’t charge a fee but expect their resellers to agree to a long-term commitment. Either way, you could end up in an arrangement that doesn’t live up to your expectations. The best opportunities require no upfront payments or lengthy contracts to maintain the partnership.

Reseller Earning Potential

Some white-label service providers pay their SIP trunk resellers for each new account created but offer nothing for resellers to retain clients. You may be required to reach specific sales goals to qualify for payment. To find the best SIP trunk providers, look for programs that pay a generous commission for the duration of each subscription and have no minimum goals to hit to qualify for payment. Top providers allow their partners to track monthly earnings through their reseller portal.

Billing and Taxation Automation

A reseller arrangement that adds a lot of administrative responsibilities to your workload will give you little time to focus on building your business. Hiring additional staff to ease that burden or a consultant to ensure regulatory compliance will diminish your profits. 

Instead, look for a white-label SIP trunk platform provider offering automated service quotes, taxation engines, and monthly invoicing. The best SIP providers support resellers with their technology and administrative support to promote business success.

Network Coverage Areas

As a reseller, it’s essential to partner with a SIP provider capable of accommodating the needs of business subscribers with a global reach and clients making frequent international calls. Ideally, you’ll have the ability to offer per-location and per-minute connectivity. The best providers manage a network with built-in toll fraud protection that prevents unauthorized access.

Network Structure

SIP trunk providers connect virtual PBX systems to the public switched telephone network using a tiered approach. Choosing the right type of provider can significantly affect the service’s reliability. With Tier-2 and Tier-3 SIP trunks, your subscribers have an indirect connection to networks operated by Tier-1 providers. Resellers partnering directly with a Tier-1 SIP trunk provider can count on greater reliability and faster response times using geo-redundant backup systems.

Carrier Requirements  

Some providers require resellers and their subscribers to switch broadband carriers as a condition of service. That requirement is very limiting. Before committing to any reseller arrangement, verify that the clients subscribing to your branded platform can choose their own carriers. That way, you eliminate the risk of losing sales over client preferences or contractual obligations.

Reseller Support

When reselling SIP trunks, you can leave the tech aspects to your white-label partner. The cloud-hosted nature of this telecom solution makes it easy to get your business up and running. It’s essential, however, to consider the resources available to resellers should problems arise. The best SIP trunk platforms support their resellers with 24/7 access to telecom experts and ensure their brand reputations are well protected.

Discover How the Best SIP Trunk Partner Can Benefit Your Business and Brand Image  

Business owners switching to cloud-hosted solutions have more control over their communication costs. IT consulting firms, managed service providers, and other telecom companies branding and reselling a SIP trunk platform can generate considerable revenue without significantly increasing their workload. The only requirement is to discover how to find the best SIP trunk provider.

Resellers partnering with SIPTRUNK gain the many advantages of our georedundant Tier-1 network, generous commissions, and exemplary 24/7 support. Our platform is designed for business owners and entrepreneurs interested in generating recurring revenue with a brandable service. Get started as a trusted provider of our secure, reliable platform to help your clients and boost your business.