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Which SIP Reseller Partner Is Best for My Business?

Before 2020, most businesses were based in a central location, and incoming and outgoing calls were connected over legacy phone lines. Although the number of companies converting to cloud-sourced communication was steadily increasing, not many businesses favored supporting the needs of an increasingly mobile workforce. Today, experts predict the availability of remote and hybrid employment opportunities will continue to increase through 2024.

The services you offer as a SIP reseller ensures your customers have the business solutions they need to keep their team members connected, whether in-house or on the go. Your customers gain efficient, cost-effective consolidation of services, and your business gains the benefits of offering a secure, reliable SIP platform without having to absorb the high cost of development and implementation. As a SIP reseller, it’s simply a matter of finding the white-label partner that’s right for your business. But where do you begin?

How Do SIP Reseller Partnerships Typically Work?

A reseller partnership is a mutually beneficial business arrangement. A product or service is made by one company, then offered to others for branding and reselling. When you’re reselling SIP, you enter the type of arrangement that helps managed service providers, IT consultants, and other like-minded professionals offer cost-effective, scalable workplace communication solutions to their customers. 

The SIP platform partner you choose benefits from your ability to leverage your sales experience and brand reputation to reach more customers. Your business benefits from the ability to brand and resell the services of your reseller partner as your own. You can even upload your contact information and logo.

Related: 10 Benefits to Becoming a SIP Trunking Provider

How Will Reselling SIP Benefit My Customers?

With communication services like live chat, video conferencing, and automated messaging dominating the workplace, business owners (and team managers) are growing increasingly frustrated with the high cost (and limitations) of their in-house phone systems. In addition to paying for phone lines that are seldom used and services they rarely need, a significant number of business owners are also absorbing multiple fees each month to ensure their remote and hybrid team members have the digital solutions they need to work from home.

As a SIP reseller, you’re helping your customers maximize connectivity while reducing their overhead costs. SIP (session-initiated protocols) converts analog voice signals to data packets that are transmitted over the internet. With the right service provider, your customers can continue to use their current in-house phone system while paying only for the services they need. 

They’ll also have the ability to choose from a wide range of additional features, scale their service as their business needs evolve, and access your user-friendly platform from nearly any digital device.

Related: Explaining SIP Trunking to Your Customers

What Should I Look for When Choosing a Reseller Partner?

As you’re contemplating some of the many ways reselling SIP could benefit your customers and your brand, it’s important to keep in mind that reseller agreements can vary significantly from one service provider to the next. To ensure your ability to offer competitive prices and the level of support your customers have grown to expect from your company, there are several crucial factors you’ll want to consider before committing to a reseller relationship.

Up-Front Cost & Contract Requirements

Some service providers charge their reseller partners hefty fees to offset the cost of onboarding and training. Others don’t inflate reseller startup costs but do expect their partners to commit to a long-term contract. If you enter an agreement with a company delivering subpar service, you could end up paying a substantial fine for early termination. Either of these circumstances could put a strain on the profit you make from your investment. Instead, look for a reseller partner willing to forgo upfront costs while also offering contract-free service.

Automated Billing & Reseller Support

Determine how many hours you have to devote to administrative tasks. Chances are, you have other priorities and can’t spend hours calulating and managing billing for your SIP offerings. If you’re not careful, though, you could end up investing a considerable amount of time on account creation, billing, and payment processing. You may even have to hire a consultant to ensure state and federal taxes remain compliant. 

On the other hand, choosing a reseller partner that offers automated service quotes, monthly invoicing, and a taxation engine leaves you with far more time to devote to expanding your business and fortifying your revenue stream. The best providers also offer 24/7 reseller support.  

Flexible Subscriptions & Add-On Services

SIP reseller partnerships provide the services you need to establish your brand as a knowledgeable, reputable industry expert. But if your reseller partner doesn’t offer scalability and the features your customers need for continued success, you could end up losing out to the competition. So before signing a service agreement with any reseller partner, take a few minutes to confirm your ability to offer flexible subscription models and verify that the provider offers the in-demand add-on services necessary for long-term consumer satisfaction.

System Security & Data Encryption

SIP trunk reseller platforms offer a range of security measures that ensure your customer’s calls are private and their sensitive information protected. The best providers rely on the latest encryption tools and robust security analytics to detect and deter unauthorized access and fraudulent activity. Ideally, you’ll also want a partner capable of detecting connection failures within milliseconds and taking real-time action to help ensure uninterrupted service.

Have You Found the Best SIP Reseller for Your Business?

Recent polls suggest 82% of executives believe their employees have the skills required to make hybrid and remote work sustainable. Yet far too many business owners are feeling the strain of trying to keep their increasingly mobile workforce connected in a way that helps boost productivity while maximizing efficiency. If you’re looking for a way to generate a consistent revenue stream while building your reputation as a one-stop business communication solution, consider partnering with SIPTRUNK™.

As a SIPTRUNK™ SIP reseller, the platform you offer is compatible with most in-house phone systems, so your customers won’t have to invest in expensive hardware. They’ll also appreciate your contract-free service and ability to continue with the internet provider of their choice. To get started, simply sign up for your free reseller account and complete your profile. Get everything you need in a few steps, and start earning a generous commission in no time.