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6 Benefits of Using a VoIP Reseller Provider for Your Business

VoIP is nothing new. It’s been around since the 1990s, and chances are you might have a VoIP app downloaded on your phone. Even though it’s been around for quite some time, it hasn’t always been the most popular communication solution for businesses like it is now becoming.

In the 1990s, VoIP was known for dropping calls and having call quality problems, which is why companies never saw a reason to switch from their traditional phone system. However, since that time, VoIP has transformed into a high-quality, reliable digital solution that VoIP reseller providers and their customers can benefit from.

In fact, more and more businesses are discovering the benefits of VoIP and are looking to make the switch to complement their growing remote workforce. By 2024, Persistence Market Research predicts the VoIP services market will reach a value of $194.5 billion. We only expect this valuation to increase as more companies switch to hybrid and remote work models in the upcoming years.

As the demand for VoIP grows, so does the need for trusted VoIP reseller providers. A VoIP reseller is there to help businesses discover how the benefits of VoIP can improve their current communication solutions and help them modernize their business. They’re there to provide a seamless transition from in-office to a remote workforce.

If you’re interested in becoming a reseller, here’s everything you need to know.

Finding a VoIP Reseller Provider: What is VoIP?

VoIP stands for Voice over Internet Protocol. It’s commonly referred to as IP telephony. To put it simply: It’s a solution that’s put in place for businesses to receive phone calls over the internet.

VoIP transforms audio into small data packets to transfer it over Internet Protocol networks. It works and acts like a traditional telephone line. However, it doesn’t require hardware or wires to carry out incoming or outgoing calls.

Instead, everything takes place over the internet. All you need is a strong internet connection to receive calls, which, with 91.8% of all Americans having internet access,  isn’t hard to come by in this day and age. By 2025, that percentage will increase to 94.2%.

With VoIP, businesses can take their communication solutions to the next level. They can scale their business in new directions without the hassle and experience the portability of having a virtual number they can attach to any area code. The call quality is crisp and reliable.

VoIP also unlocks new opportunities, benefits, and perks for businesses. Employees can experience a more integrated communication experience, where they can send documents, videos, or images while engaged on a call with a customer or coworker.

There’s even more flexibility when it comes to softphones. Instead of being tied to a desk all day, individuals can freely use their smartphones or tablets to make calls and connect with customers in a myriad of ways. Getting to experience VoIP add-on features is one of the elements that make VoIP a key player in business communication.

Related: Explaining SIP Trunking to Your Customers

What are the Benefits of Becoming a VoIP Reseller?

The world around us is going digital, and VoIP resellers can help businesses with this exciting transition. Selling these services to your clients isn’t as challenging as you think. VoIP resellers come to the table with a lower overall monthly cost and a higher-quality experience than that of traditional phone systems.

The services practically sell themselves as more businesses look for ways to modernize their communication solutions to adapt to the changes in the workplace dynamic. Here are some of the benefits for a VoIP reseller:

Expanding Your Service Offerings

Adding to your service offering gives you a competitive edge over your competitors. It opens doors to new opportunities and new marketing tactics, allowing you to scale your business in new directions. After you add VoIP and all it’s potential features to your list of offerings, you’ll be able to quickly readjust your sale’s pitch to unlock new opportunities and expand your reach.

Attract New Customers

Once you add VoIP to your list of service offerings, you’ll be able to connect with a pool of new customers. If you’re seeing a slowdown in leads or your sales pipeline, the right  VoIP reseller provider can help you use fantastic features and customer service to find new leads and build new connections in the community. You’ll be able to tap into different markets and unlock new potential for your sales team.

The best part is: once you sell your client VoIP services, you’re sure to become an integral part of their business for years to come since VoIP services move with them.

A VoIP reseller is there to enable VoIP services, provide the best customer service experience, and help customers troubleshoot any issues they run into. The right VoIP reseller provider offers all the support you need to do this successfully, and as you grow these new business relationships and expand your business, you’ll build credibility with your customers, which will naturally lead to more leads.

Retain Existing Customers

The more value you provide a client, the more likely they are to stay with you. By expanding your service offerings, you’ll be able to unlock new ways to connect with your current clients and build a profitable business-client relationship.

Once you become a VoIP reseller, you can reach out to your current customers and show them why they should make the switch. A full-featured VoIP reseller provider will offer a platform that allows you to work with your customers directly to help them add and remove features, creating a customized VoIP experience they can benefit from.

Grow Your Business

After becoming a reseller, you’re able to start expanding and growing your business right away. Every sale you make contributes to your growth and will help you scale in new directions. VoIP services aren’t a one-time sale but an ongoing relationship. After one sale, you will have grown and scaled your business in new and exciting directions.

Related: How to Find the Best VoIP Wholesale Providers

Add a New Recurring Revenue Stream

The more business you bring on with VoIP, the more you add to your recurring revenue stream. Diversifying your revenue streams will help you feel more financially secure with your business. With VoIP, clients pay for their services periodically. So you can rest assured that even if it was a slow month for sales, you can always lean on this recurring revenue stream to get you through the month.

Capitalize on Demand

It’s no secret that VoIP is in high demand. As a VoIP reseller, you have an opportunity to capitalize on this demand and help other businesses transition to modernized communication solutions they can benefit from for months to come.

How to Find a Reliable Reseller Provider Partner

Since there’s been an increase in demand for VoIP, the reseller provider market is more saturated than ever. As you start to look for a company to partner with, you’ll want to be mindful of what they can bring to the table. Take some time to weigh out the pros and cons between different providers, and consider how they can complement your business.

Here are some things to be aware of:


You shouldn’t need to enter into a long-term contract with a partner to sell VoIP services. Lengthy contracts for you and your customers can complicate things, and it could also be a make or break moment between you and a client.

Upfront Costs

You should never need to worry about paying upfront costs to a provider partner. Only pay for what you need, when you need it.

Customer Support

You don’t need to be an expert to sell VoIP, but your voip reseller provider partner should be. Without expert support, you may feel it’s harder to sell the services to your customers. The provider partner should be there to help resolve technical issues, win opportunities, and help your customers, when they need it.


Commission transparency is key to maintaining a positive partner and reseller relationship. If a partner isn’t clear on how you do that, it may mean they aren’t the right partner for you. Every invoice should have a detailed breakdown of earnings and provide you with a clear understanding of how commission payouts will work.

Take Your Business to The Next Level With VoIP

The truth is, businesses need to do more with their communications solutions. We live in a time where everything is changing. If a company can’t keep up with this demand, they’ll lose clients, sales, and even the best employees to a company that has already modernized their communication.

Finding the right VoIP reseller provider and becoming a VoIP reseller is a rewarding experience for you, your business, and your clients. At SIPTRUNK, we are more than just a wholesale VoIP reseller provider: we’re a partner. We want you to succeed just as much as you do and will help you get where you need to be. If you’re ready to take the next step, get started today.