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What SIP Trunking Features Does Your Business Need?

There’s no doubt about it: SIP trunking is a great way to revolutionize a business and bring a company into the future of Internet phone systems. SIP trunking features are much, much more reliable than legacy phone deployments and enable you to optimize all your customers’ communications from the ground up. 

Clean, clear voice calls and high-quality video interactions are all possible with SIP. Your clients can say goodbye to the risks of a poor calling experience for good. What’s more, it’s affordable and replaces the need for any sort of physical line. That means it’s a cinch to add new lines, upgrade/downgrade, or adjust your service without any need to purchase additional hardware. 

But what SIP trunking features do your businesses need to offer? Virtually every small, medium or large business can massively benefit from a SIP trunking service, but to find out which characteristics are suitable for the customers and their companies, read further. 

Before SIP Trunking Features: What is SIP Trunking, Exactly? 

SIP, or Session Initiation Protocol, is a protocol that uses an Internet connection to allow businesses to operate their phone systems rather than through traditional telecommunications methods. Trunking is the system of interconnected lines that are used by multiple users and ultimately integrated as a network. 

You may be familiar with the term “VoIP”. Voice over Internet Protocol (VoIP) is the technology by which users can make calls over the Internet. You can connect your on-site phone system to a public switched telephone network (PSTN) with SIP trunking. As an example, a business might have a PBX already set up for its phone system. With SIP trunking, the entire office is able to connect to the outside world with phone services. 

You can think of SIP as a voice version of an HTTP address on an Internet site. Despite its popularity as a catalyst for commercial phone services, SIP goes beyond phone functions to include a wide range of messaging options. 

With SIP systems, it is possible to unify the communications systems within your company. By synchronizing your channels instantly, you can significantly help your clients increase collaboration, productivity, and efficiency across their organizations.

Related: 7 Reasons Every Telecom Reseller Should Offer SIP Trunking Services

What Do Businesses Use SIP Trunking For?

The objective for SIP trunking as a whole is to replace Primary Rate Interference (PRI) ultimately. PRI technology has been utilized throughout the world for a long time, delivering voice communications and data using copper lines. Think about it as just a large bundle of analog lines, which is exactly what it is. 

Not only is PRI tech expensive to maintain, but it’s also become a dinosaur in the business world, especially since more and more people have begun working remotely. SIP Trunking is a much more cost-efficient and adaptable means of business communication which is perfect for small businesses that need to operate on a lean budget. 

If a customer is wondering whether or not their business is prepared for SIP services, here are a few questions they may ask you as their trusted IT or telecom consultant: 

  • “Is my current phone system expensive to maintain? 
  • Am I investing too much for a call volume my company is not utilizing? 
  • Are we dropping calls and need a higher degree of reliability? 
  • Is my workforce permanently moving to remote or hybrid settings, or have even some of them started to travel again?”

To sum it up, SIP trunking is highly adaptable, relatively affordable, reliable, and offers a high degree of flexibility. The less time your customers spend addressing technical communication issues, the more time they can spend growing other parts of their business. 

Speaking of business growth, SIP trunking is a critical tool to help ease the pain of expansion. They are such a practical and effortless way to combine communications across locations into a single network, making the growth process much more manageable. 

As companies grow, the volume of calls and customer support needs is likely to increase.  Thanks to SIP trunking, having a line set up in a new employee’s remote office is easier than ever before.  

Adding phone lines and IP infrastructure was quite a process with legacy systems. With SIP, you can do it all with minimal effort and implement it as needed. This capability also goes the other direction. If you’re no longer using a line, you can simply close it without any hassle. 

Related: What Is a VoIP Wholesale Carrier?

Top 10 Most Popular Sip Trunking Features for Businesses

So, now you know what SIP trunking is and what it’s used for. But what features should your customer’s business use? Lightened business communications costs are a major driving factor in addition to the flexibility of SIP. With that in mind, we have put together the ten most popular SIP trunking features companies use to enhance their communications experience and reduce expenses. 

1. Call Data Records 

Also known as CDRs, call data records can help users understand the results and insights of their communication and shed light on their callers’ requests. With SIP, you can get precise, reliable data on the callers and review call history as far back as a year prior. 

2. Multiple DID Options

Direct Inward Dialing (DID) is when a service provider connects you a particular block of phone numbers to a business’s PBX. With SIP trunking, you’re now enabled to have phone numbers that will show as local within a specific market, without the need to have an actual physical office address in that particular location. 

3. Local Numbers with At-Home and Remote Offices

Similar to DID options, SIP trunking allows company employees to work from anywhere in the world and still have a phone number that shows as local to the business’s primary address. This feature is beneficial if local markets are a big priority for businesses. Say, for example, if you’re a salesman in a particular region, prospects are more likely to trust you if your number shows as local than they would your number was in an area code thousands of miles away. 

4. Toll-Free Numbers 

SIP trunking supports 800 and other toll-free numbers in addition to DID numbers. This is very helpful for businesses with many customer support needs. 

5. Customizable Caller ID

In addition to inbound Caller ID, you get a highly customizable outbound caller ID that lets you alter the business ID or individual ID however you want. 

6. Voicemail

SIP trunking offers all of the advanced features for voicemail that you get with other PBX systems. Having transcribed emails delivered directly to your email is one example of a voicemail feature that SIP trunking supports. 

7. Interoperability

Since SIP is now considered an industry standard for voice communications, it’s supported by the vast majority of VoIP software and equipment, such as desk phones, IP PBX systems, and gateways for VoIP. With the flexibility to mix and match the software and hardware, you’re free to try out what is suitable for your company.

8. Disaster Recovery

In the event you’re experiencing power outages, or there is some sort of unexpected situation where employees are unable to get to the phones, you can set your SIP trunks to reroute to different locations so that business can continue. That way, you won’t miss a beat. 

9. e911

Also known as “nomadic 911,” this feature means that when a user calls out to 911 from a phone that may not have a local number, the calls will by default be routed to an emergency center that is associated with their physical address. It’s not hard to see why this could be a life-saving feature. 

10. Internet Toll Fraud Prevention

Internet toll fraud prevention is something that is critical for SIP trunking services. In essence, this feature is designed to spot suspicious calling patterns and can even suspend callers or international calls, so you avoid fraudulent attacks. 

Why Partner With SIPTRUNK?

We offer a platform for companies and independent consultants who want to manage SIP trunking practices and generate recurring revenue conveniently. You will be able to manage and sell your customers with SIPTRUNK’s easy-to-use SIP trunk solution.

SIPTRUNK’s platform makes it easier than ever before to quote, provision, bill, and manage SIP trunk customers. SIPTRUNK has other ways to simplify doing business for our clients as well, apart from removing restrictive contracts and significant upfront costs.

SIP trunking is essential for bringing businesses’ methods of communication into the digital age. It’s also much, much more reliable than legacy phone systems and enables companies to optimize all the communications from the ground up.Signing up and becoming a reseller is as simple as creating a free account and filling out our simple form here to get started. Become a reseller and start selling private-labeled SIP trunks today.