A Little Extra: How to Sell SIP Trunking Add-Ons as a SIP Trunk Reseller
As someone who’s reselling SIP trunks, you likely already know that there are a huge number of benefits to this network-based communications technology. But did you know that switching to VoIP systems can save your clients between 40 and 90% on business calls? To maximize these savings, your clients will want to purchase SIP trunking add-ons.
These add-ons include things like fax-to-email services, business SMS, call data records, number porting, and more.
Here, we’re going to discuss some ways that you can sell these services to those who already trust your SIP resale. Read on to learn how to make more money and have happier clients!
Research SIP Trunking Add-Ons
As with any new product that you plan to offer, you’re going to want to research what SIP add-ons are out there and how they work. Look at reviews of those who have purchased SIP services from other companies and see what add-ons they found the most helpful.
Compile a physical list of the add-ons that people mention having purchased the most often. Try to put these features in order based on which have received the most positive feedback and reviews. This will give you a concrete basis to use when deciding which add-ons you should focus on selling.
Decide What Add-Ons to Offer
After you’ve done your research, you’ll need to come up with a list of SIP add-ons that you want to sell. You don’t need to immediately start selling every add-on that you like- it’s actually a good idea to begin with two or three solid services.
This will give you and your employees more time to get used to the new products and adjust. They probably are already trying to get used to selling SIP trunks if you’ve just started reselling them, too. You can always add more services to your portfolio at a later date!
When choosing what add-ons to begin selling, there are a few factors to consider:
- What sells best amidst your target audience
- The newest SIP technologies that people are unlikely to have yet
- Whether or not there are add-ons that can be easily added to your portfolio
- How much it will cost you to get the add-ons and resell them
- Whether or not you can bundle the add-ons with your resold SIP trunks
- Whether there’s any hardware that you would need to send to clients for a given add-on (if there is, you may want to forego that service in favor of a digital add-on)
Make sure that you’re fully aware of the pros and cons of each add-on that you choose to sell!
Reach Out to Existing Clients
After you’ve decided what SIP add-ons you’re going to offer, it’s time to start reaching out to existing clients and making sales. There are two facets to this: existing clients for services unrelated to SIP, and your preexisting SIP clientele.
As a business that existed before taking advantage of SIP resale, your main portfolio almost certainly consists of something entirely different. Whether you sold other computer software or parts to make power tools run, those services are probably what the bulk of your clients go to you for.
You should reach out to these clients. Make sure that they are satisfied with your current services that they’re using and, once they’re in a good mood, ask them if they want to purchase SIP. Talk to them about SIP’s benefits and offer them a discount on the add-ons if they agree. Many will probably say yes!
The other existing clients are those that you already resell SIP trunks too. This audience will be much easier to sell new SIP-related products to because they already will understand how it can benefit them. Back up your claims on how add-ons boost productivity with facts, stats, and testimonials!
Advertise on Social Media
There are many platforms that you can use to advertise to both existing and new potential clients. However, none are as effective as Facebook, Twitter, Instagram, and other social media platforms are. 3.6 billion people around the world use at least one of these sites, so you have nearly half of humanity at your fingertips!
In any case, there are a few ways that you can use social media to promote your services.
First, you can update your pages frequently. Post new items that your business has to offer, links to engaging SEO-optimized articles, and infographics. This is a great way to keep your business fresh in people’s minds. They’ll see it on their feed every day and remember how up-to-speed your services are.
You also can run promotions on these platforms. Give those who follow you online a coupon code for a discount on their next monthly purchase. This will give people more positive feelings about you and ensure that you get repeat customers.
Finally, encouraging people to DM you is essential to any business’s success. Make sure that you open up your messages to the public and respond promptly to inquiries. This will ensure that people like your customer service and choose you over the competition.
Give Discounts to Repeat Customers
Selling to new clients is one thing, but you also need to do a little bit of work to keep those clients coming back for more. After all, there are many other people and companies that sell SIP trunks and add-ons. You need to stand out!
One way to do this is to give discounts to repeat customers. Give people free SIP resale services for a month as a reward for sticking with you for a year. If you want to work in a more immediate timeframe, you could give them 25% off (or whatever you can afford) every three months.
Consider it a sort of loyalty program!
Start Reselling SIP Trunks Today
There are many benefits to selling SIP add-on services to your clients, and it isn’t difficult to do, either.
Now that you know how to sell SIP trunking add-ons and make a profit, it’s time to get started! Fill out this form and make a SIP resale account in under one minute. When you partner with us, we’ll take care of the technical side of things so that you can focus on making sales!