Selling SIP trunking services means that you’re an entrepreneur. You’re responsible for generating leads and closing deals.
The SIP business is growing, but that doesn’t mean that the services are going to sell themselves. You need to let people know about your services and why they should consider them.
How can you market your SIP reselling business?
Keep reading to learn the most effective marketing strategies to find out.
1. Who are the Stakeholders?
You could sell SIP trunking services to just about any business or organization. Both small and large organizations can benefit from the affordability and flexibility of SIP trunks.
Before you start to market your business, you need to know who you’re marketing to. The reason why you need to identify the different stakeholders is that they have different reasons to approve the purchase.
Business owners and financial stakeholders will appreciate the cost savings over other phone systems. IT staff would appreciate the ease of use in adding and deleting new users.
You can expect to see more than one stakeholder at larger organizations. At a smaller company, you may just deal with the business owner.
Write down the main decision-makers you expect to come across. Write down three benefits that you think each decision maker will find appealing about SIP trunking services.
2. Start with Your Network
Once you know who you’re targeting and why they would be interested in what you’re selling, you need to reach out to people in your network to let them know about it.
Connect with people and tell them about your work. There may be organizations that you would love to work with. Ask your network if they know anyone in those organizations and if you can get an introduction.
It’s a great way to get your foot in the door and is more effective than cold calling.
3. Build a Business Website
If you want to have any sort of legitimacy as a business partner, you need to have a website. It doesn’t need to be fancy, but it does need to look professional. People will judge your business based on the look of the website, so you need to get the design just right.
Your website will be the center of your marketing efforts. You have to assume that people will look up your site and decide if they want to do business with you or not.
4. Get Found in Search Engines
Once you have a website up and running, you need to make sure that it is ranked highly in search engines.
Search engine optimization is a complex beast, with Google using hundreds of ranking factors to deliver search results.
Among the most influential factors are the keywords used and the number of links you have to your site. You also want to have your directory listings filled out on Google and Bing to appear in local search results.
5. Be Social
SIP resellers can benefit from getting on social media. There are telephony forums online that you can leverage to increase your awareness and do market research.
You can use other social media accounts like on LinkedIn and Twitter to connect with potential clients and build long-term relationships with them.
When you hop on social media, don’t feel the need to be on every single network. Just use the same networks that your target audience uses.
6. Become an Industry Expert
One sure way to generate business is to be an expert in your industry. You don’t need to be the telephony expert that competes with large companies that offer similar products. You don’t have the manpower or the budget to do that.
The best way to beat those companies is to become the SIP expert for a particular industry. For example, you can be the SIP expert for insurance companies or ad agencies.
Pick an industry that you know well, understand their challenges, and start to write in industry blogs and publications.
7. Have a Follow-Up System
Your marketing efforts are set up to get people interested in your business and generate leads. You have to have a follow-up system in place to ensure that those leads don’t fall through the cracks.
You should have a CRM to manage your leads and customers, allowing you to stay on top of following up with leads.
Using automated email marketing can help you stay in touch with your leads and qualify them at the same time.
8. Invest in Paid Ads
Paid advertising is a great way to generate leads right away. There are a variety of paid ads, from display ads to search engine ads.
Display ads are good for building brand awareness, but they tend to have a low response rate. Search engine ads are great for getting qualified leads to your SIP reselling business now.
9. Create a Marketing Plan
One mistake that many business owners make is that they try different strategies at once, hoping that one of them will stick. More often than not, these businesses wind up wasting time and marketing dollars.
You want to have a solid marketing plan in place. That will keep your marketing efforts focused and disciplined.
10. Measure Results
How do you know your marketing efforts are working? You have to measure your results. The key performance indicators (KPIs) that you use to measure results will depend on the marketing strategy and the goal of that marketing strategy.
For example, if you use PPC ads and SEO to drive traffic to your site, you’ll need to have Google Analytics installed. That will tell you how much traffic you have and where it’s coming from.
You’ll also be able to set it up to track conversions. That will tell you if you’re driving the right traffic to your site or not.
The Most Effective Marketing Strategies for SIP Trunking Resellers
When you’re getting your SIP reselling business off the ground, you want to get new clients as soon as possible. There are some marketing strategies that will help you do that, such as investing in paid ads and contacting your network.
The most effective marketing strategies have a focus on the short and long term. Most marketing efforts take patience and consistency to see results. Using a blend of long and short term strategies will help you create a sustainable business.
Are you ready to get started with a SIP trunking business? You can sign up for a free reseller account today.