Do you sell SIP trunks as a service or do you want to learn more about what SIP trunks do? Mastering the knowledge of SIP trunk services is difficult. That’s why we’re going to take a look at a high-level overview of SIP trunk service in its traditional form and white label offerings.
Let’s dive into the benefits of SIP trunking and how it helps businesses cut costs and offer better service.
SIP Trunk Service – What is it?
SIP Trunking is a term used a lot in the technology world. What exactly is it? SIP stands for session initiation protocol. These session initiation protocols allow users to make and receive calls over VoIP (voice over IP). SIP allows people to have real-time video or audio calls over IP.
Without a SIP trunk, you wouldn’t be able to speak over an IP network. It’s responsible for creating, changing, and ending calls that involve multiple parties in a specific IP network.
Imagine a normal analog phone line. You have two users at a phone, anywhere in the world. When one user A calls user B, user B’s phone rings. A SIP trunk takes the analog version of a phone system and turns it into a virtual one. It makes it possible to connect with more than one user.
Instead, when user A calls, he can connect with user B, C, D, and E all at the same time.
PBX and SIP Trunks
SIP trunks connect to a PBX, allowing for multiple lines and channels. PBX stands for Private Branch Exchange. This is a phone network that is set up within your company. Not only does this allow users to communicate with each other inside the four walls of the business, but it also allows users to connect with others outside the business.
PBX makes it possible to have an abundance of phones over one SIP trunk, instead of over multiple physical phone lines. PBX has outstanding features such as call transfer, call recording, voice menus, voicemails, and call parking.
With PBX and SIP trunks, you can make calls locally, internationally, and long distance. The calls made are directly over the internet. It removes limitations or restrictions on the number of simultaneous calls.
The Types of SIP Trunks
There are many types of SIP trunk services, all of which we’ll look at today. These include channelized SIP trunking, metered SIP trunking, and white label SIP trunking. Let’s take a look at each of these and how they differ.
Channelized SIP Trunking
Channelized SIP trunking is an option that allows companies to prepay for the service. With channelized SIP trunking, you have unlimited calls inbound and outbound, local and long distance. You select the number of channels you’d like to have. Channels, known as lines, allow only one call at a time, outgoing or incoming.
When a company has filled all of the channels on the system, additional calls are restricted. If you purchase 12 channels but realize at a later date you need 15, channels can always be added to the service. It’s an easy and scalable way for a business to have a phone system that grows with the company.
Metered SIP Trunking
Metered SIP trunking is different in the way it’s paid for by a company. A company will be charged for each minute that is used, rather than per channel. If a business doesn’t use the phone often, this is a better option than channelized SIP trunking. If a business has a lot of long incoming or outgoing calls, metered would spend up a phone budget quickly.
There aren’t any restrictions as to the number of calls going out or coming in at any given time, just for the minutes they are on each call.
White Label SIP Trunking
White label SIP trunking is different than the options above and allows technology or phone system businesses to resell phone systems easily. SIP trunking helps establish productivity and efficiency within businesses, and the white label allows businesses to sell these services.
A white label SIP trunk company sells this service to a large and varied group of people. They include entrepreneurs, resellers or MLMs that are getting involved in the VoIP industry. White labeling allows these businesses to take a VoIP and SIP trunk service and label it as their own.
They sell it under the guise that it is their company’s product, and therefore, fits in with their brand. White label services allow businesses to sell without much management or oversight. The white label company overlooks the major processes. They help raise a business overall revenue by adding additional streams of income.
The Benefits of SIP Trunking
SIP trunking services have many benefits and provide a number of reasons why companies should resell as a white label service.
SIP trunk services protect businesses from natural disaster. If your company experiences a flood, fire, earthquake or any other disaster, your call service will not be interrupted. It will reroute to cell phones, voicemail or other branches of your business. You don’t lose important phone calls, especially those coming from other customers in the disaster area.
SIP trunking allows businesses to scale up or down based on the need on of phone service. Gone are the days of paying a single price and being stuck at that price even if you don’t utilize the service. You’re only paying for what you actually need.
If your business has a lot of remote employees, they will be able to use the service in the same way those in the main office do.
To White Label SIP Trunk or Not
SIP trunk service provides many benefits for businesses and organizations. The value of your company can increase and your revenue grows when you start offering white label SIP trunking as a service. If you have any interest in the VoIP industry, the benefits prove this is the way to go.
If you’re interested in getting started today, reach out to us now!
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