SIPTRUNK BLOG

How to Be Competitive in the SIP Trunking Reseller Business

You love the competition that a reseller business model has to offer.

However, you know that in order to really make your mark, you need to have an incredible product that genuinely benefits your clients.

That’s why you’re so interested in reselling SIP trunking services. But what does it take to ensure that you succeed?

And what should you look for in a SIP trunking partner that will give you a leg up on the competition?

In this post, we’ll tell you everything that you need to know to have a successful SIP trunking reseller business. When you’re ready to dominate your local market, read on.

1. Find the Right SIP Trunking Partner

When you’re ready to get into the SIP trunking reseller business, the first step is making sure that you’ve found the best possible partner.

The truth is that if your reseller business model isn’t built on a strong service, you’ll be insolvent just a few months after you’ve opened your doors.

So, what should you look for in a vendor?

First of all, ensure that the software behind the SIP service is intuitive and user-friendly.

You could be offering the most effective SIP solutions in the world. But if you can’t figure out how to use the software to invoice clients, create quotes, and keep track of your leads, you won’t have any luck with reselling. Plus, you may have clients who need to use the software on their own. Make sure it’s easy enough for them to understand.

Also, work only with wholesale SIP companies that work with Tier 1 communication networks. Because Tier 1 connects to the Internet directly, you’ll be able to provide clearer audio calls and video conferencing calls.

While Tier 2 and 3 networks might be cheaper, clients won’t care when they’re dealing with the lags, glitches, and dropped calls these shoddy networks often bring.

Ensure that your SIP trunking reseller businesses offer compatibility with as many PBX systems as possible. You should also ensure that the wholesaler will allow the clients to use any Internet service provider they want to work with.

Also, ask the wholesale partner how extensive their DID coverage is — including internationally.

Make sure that the provider also takes toll fraud seriously. You don’t want your clients to be at risk, so ensure the provider is up-to-date on security and monitoring methods.

Finally, talk to the provider about the kind of data they’re able to collect in real time.

2. Show the Benefits of SIP Trunking

Learning how to be a reseller successfully is all about knowing how to show businesses the benefits of what you have to offer.

In other words, you need to be able to prove just how valuable SIP trunking is to your leads.

Talk about the scalability of SIP services, and remind your leads that your services can grow along with their company. They won’t be locked into paying for things that they don’t yet need.

Be sure you highlight the overall cost savings that going with a SIP service gives a business — in some cases, up to 40% off their communications costs.

Especially if they frequently deal with dropped calls, or feel that poor audio quality is negatively impacting their reputation, highlight the superior voice quality SIP trunking provides.

When it comes to the costs of working with you, smaller and newer businesses, in particular, will be looking for flexibility. They don’t want to feel like they’re locked into something they can’t get out of. Mention that you offer a no-contract approach, and that they can stop using your services at any time.

Also, be sure to highlight the low upfront costs. Not only are SIP trunking set up fees much more affordable than a traditional phone system, but they also likely won’t need to invest in any kind of new hardware.

3. Don’t Forget the Details

Reselling for profit is all about getting the details of your business model right.

While of course, the right SIP trunking partner and the ability to know your products inside and out are both key elements, that’s hardly all that matters.

Think about other ways to win over your customers.

Are you able to provide 24/7 support? Will you offer free trials to customers? If so, how will you convert those trial leads into long-term clients?

How will the overall demand for SIP trunking in your service area influence the price point that you’re able to set? In other words, how realistic are your current reseller margins when you look at supply, demand, and the total number of businesses in your area?

Who are your main competitors, and what are the ways in which they could undercut you? How does your CRM software help you to maximize productivity as a reseller, especially if you have a larger team?

These might seem like small questions, but altogether, they can completely revamp your reseller business model.

Ready to Get into the SIP Trunking Reseller Business?

We hope that this post has helped you to better understand just how possible — and lucrative — getting into the SIP trunking reseller business can be.

It takes work to become a successful reseller, but finding the right wholesaler partner can make all the difference.

When you’re looking for the perfect partner, we urge you to choose us. Our platform features are exceptionally competitive, and we offer lots of flexible subscription models to make it even easier.

Check out how to get started with us today (it’s easier than you think). We can’t wait to welcome you to the SIP trunking reseller business.