Marketing for SIP trunk resellers

3 Tactics to Increase White Label SIP Trunking Sales

VoIP and White Label SIP Trunking Sales: Understanding Both Protocols

Are you thinking about selling SIP trunk services? VoIP and white label SIP trunking sales are a hot commodity in today’s technology-driven world. Companies in healthcare, retail, hospitality and many more industries are switching to SIP trunks for their phone services.

If you design communication strategies for businesses, you are likely aware of the advantages of both SIP and VoIP. They are not necessarily interchangeable, but they can both enhance communication and save your clients money. 

Is it difficult for you to explain them to your customers? There’s no need to worry if these technical telecom terms are confusing. VoIP, SIP, ISDN, PSTN, PRI and dozens of other acronyms can be intimidating, yet they can be vital components of modern digital communications.

VoIP’s definition often gets mixed up with SIP’s. Even though both technologies have the common goal of connecting calls over the Internet, they are not the same. When you compare SIP with VoIP, you can better explain it to your customers or adapt it to their company’s needs.

Let’s look at how they interact in the broader communication context to better understand how they work. Using this approach, you can determine whether SIP can be an added component of VoIP or a seamless replacement in your client’s company.

The Value of SIP Trunking

First off, it’s worth remembering that SIP means Session Initiation Protocol, whereas VoIP means Voice Over Internet Protocol.

Modern communications within businesses and between companies rely heavily on SIP (specifically SIP trunking) and VoIP. These technologies are widely available in Internet Protocol (IP) telephony, which is how many people communicate on the Internet. SIP and VoIP technologies help make telecommunications easier, more efficient and cost-effective for the business.

SIP and VoIP aren’t entirely different technologies. They each facilitate a way to transfer a variety of messages from one place to another. A VoIP network controls the exchange of voice messages, while a SIP network controls multimedia messages. 

Often, companies transition to VoIP and then move up the ladder towards SIP which is, in some ways, enabled by VoIP.

If you learn these basics and the marketing tips shared below, you will be able to boost your tech consultant business. Selling VoIP and white label SIP trunking services can enhance your brand, help you get more customers and increase revenue. 

Related: ​​What Is a SIP Trunk Used For? A Beginner’s Guide

What are White Label SIP Trunking Services?

The trick with reselling VoIP and white label SIP trunking services is to use the proper marketing techniques. Whether you’re new to SIP trunk or an experienced reseller, your marketing tactics are what influence your SIP trunk sales.

White labeling is a way for businesses to resell a product or service by rebranding it as their own. White label SIP trunking is an easier way to sell SIP trunks because your SIP trunk partner provides the equipment and support.

The product developer still makes a profit by allowing another company to sell its product. The seller can do so with little oversight and boost their sales by offering something innovative to their customers. In the end, both parties benefit from increased income and revenue.

White label SIP trunking services from a reliable SIP provider are trustworthy, safe and secure. It allows you to expand your product and service offerings without having to procure, store, manage and service the technology.

White Label SIP Trunking Marketing Tactics

Your business can take advantage of SIP and VoIP services for little to no start-up costs, reducing both your initial investment and risks. Moreover, SIP trunking and VoIP services continue to grow in popularity. While several marketing tactics are available to boost SIP trunk sales, three tried-and-true methods guarantee results.

1. Start Marketing to a Local Audience

When planning your marketing tactics, think local. This includes marketing to your brand to existing customers, potential customers and local geographic area. 

As you develop your marketing strategy, include locational keywords to target geographically close audiences. The same applies to paid advertising. Doing so will build up your brand and new services in your region.

Marketing tactics that focus on a local audience will grow your customer base, boost brand awareness and improve SIP trunk sales.

Related: How to Explain the Difference Between VoIP and SIP Servers

2. Stick to Digital Marketing Tactics

Marketing strategies can get expensive. That’s why you should start with digital marketing tactics.

Digital marketing is a cost-effective strategy that still reaches your target audience. This is especially true for those who are selling business-to-business (B2B).

You’ll have access to numerous digital platforms, including social media and online advertising. Many of these platforms, such as Facebook, allow you to track customer analytics and data.

Collect valuable information on your audience to learn who your target audience is and how to improve your reach strategies. You’ll spend your marketing efforts on your exact target audience with more precision while creating content that interests them.

Digital marketing lets you pitch tailored ads to your intended audience. You’ll have more control over which customers see your ads and get more personal with your prospects through social media posts and direct emails.

Once the SIP side of your business starts to grow, then you can broaden your marketing tactics to a more general audience. But until then, stick to digital marketing tactics to keep your marketing costs low.

3. Educate your Customers and Audience

Most audiences don’t know what SIP trunking is or how it works, they just know they want to modernize their current communications network. It’s your job to identify their pain points and educate them on the SIP trunk solution. Give your marketing strategy an edge by taking time to explain how incorporating SIP and VoIP services will meet their current and future communications needs. 

You can also point prospects and customers to your website, leading them to blogs, videos and guides they can view to educate themselves. These types of content also improve your business’s search engine optimization (SEO) to increase traffic to your website. Think about adding a “Resources” page to your website where you can house all of this content to give your audience a single place to go to get detailed information about the different services you offer, how they work and why they should care.

Don’t forget to weave your blog posts into your social media campaign to increase awareness and views. Try offering helpful tips about SIP services in your emails as well. Social media lets you share images, videos and tech tips about the benefits of your white label SIP trunking and VoIP services, too.

Start Marketing Your SIP Trunk Services Today

Are you looking to increase your SIP trunk sales? When you focus on local audiences, digital marketing and education, you can expect to see SIP trunk sales skyrocket.

Want to learn more about reselling SIP trunk services? As an independent business consultant, you can benefit from SIPTRUNK’s straightforward SIP trunking solutions to improve your clients’ communications and reduce costs. You can help your clients seamlessly transition to SIP and implement the most appropriate trunking strategy based on their specific needs with SIPTRUNK. Get started now.