Do’s and Don’ts for SIP Trunk Agents

sip trunk agentIT consulting firms and telco dealers are joining SIP trunk agent programs in large numbers. SIP reseller programs offer an opportunity to easily create a recurring revenue stream, strengthen client relationships, and attract new customers. But not all programs are the same. Here are some do’s and don’ts for adding SIP to your

SIP Trunk Agent Do’s

Make Sure the Solution You Offer is Compatible with Multiple PBX Systems

One of the great selling points for SIP is that clients can use the PBX hardware they already have or use a free, open source solution. You’ll want to be sure that the wholesaler that you partner with can handle a wide variety of possibilities. Be sure they can support legacy PBX equipment as well as newer systems. That way you’ll be able to serve the broadest section of your market.

Look for White Labeling

A white-labeled SIP solution allows you to add your logo to the client interface. This increases awareness for your brand and helps create a consistent identity across all of your marketing materials and the application.

Insist on a Free Trial

You only want to sell your customers quality services, so be sure to try out any SIP solution that you consider. A reputable SIP trunking wholesaler will let you try out the service for free.  This way, you can see how easy it is to get started and test the audio experience.

Look for Fully Automated Provisioning

Automated provisioning means that you can get clients set up in as little as 10 minutes. This makes the onboarding process seamless for the customer and easy for you.

… And a few Don’ts

Don’t Settle for Limited Pricing Options

SIP can be sold as unlimited channels, with the customer paying one set fee for unlimited calling to the continental United States. Or it can be offered as a scalable service with per minute pricing.  If you choose a SIP provider that offers both pricing options, you’ll be able to meet the needs of all customers.

Don’t Get into the SIP Billing Business

SIP billing can be complicated because of the various fees and taxes. The best approach is to avoid it altogether by picking a SIP reseller program that takes care of billing for you.

Don’t Wonder About Your Commissions

The best affiliate platforms offer transparent monthly reporting, with commission payouts transferred directly into your bank account. Every invoice should have a detailed breakdown of commissions to be paid out.

Don’t Go It Alone

While you are likely to be able to answer all of your customer’s questions and get new clients up and running quickly and easily, unexpected things do come up. You should know that your solution provider has your back. Look for 24 x 7 supports from experts.

If you follow these simple guidelines, you’ll be able to help your customers drastically cut communications costs while growing your business. Becoming a SIP trunk agent represents a win/win situation for you and your customers.


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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.