What to Look for in a SIP Trunk Reseller Program
A recent study by The Eastern Management Group predicts that by 2018, 42% of all businesses will send their toll traffic on SIP trunks. It is easy to see why. Businesses have discovered that SIP is an effective way to significantly reduce communications cost without sacrificing reliability or functionality. Dealers, agents, and IT consultants can take advantage of this shift to SIP to boost revenues and strengthen relationships with customers. There are a lot of options available, so it makes sense to spend some time choosing the best SIP trunk reseller program for you. Here are a few things to look for.
Unlimited SIP Trunking
The simplest way to sell SIP trunking is to offer clients a service that includes an unlimited number of minutes of calling to the lower 48 US states and most of Canada. This gives your customers a way to both slash communications costs and establish a predictable monthly bill. It makes the offer simple and aligns well with the way most consumer solutions are sold.
DID Numbers Available
Direct Inward Dial or DID allows people to have a dedicated phone number that rings directly to their PBX extension. You want to choose a SIP trunk reseller program that offers each of the four types of DIDs:
- Standard: Includes an inbound CNAM and outbound CNAM setting
- Enhanced: Includes e911 and a Directory Assistance listing
- Toll Free: Covers the 800, 888, 877, 844, 855 and 866 area codes
- International: Local numbers in the most commonly called countries
Tier 1 Network
The most important thing you can offer your clients is excellent performance and reliability. To achieve this, look for a SIP trunk reseller program that leverages only Tier 1, redundant networks. They have the highest connection speeds and are the most reliable network. You don’t want to offer your clients a lower tier network and risk poor audio quality, jitter or loss of dial tone. Some SIP reseller programs leverage tier 2 or 3 networks in order to offer an extremely low price. Don’t be fooled.
Hands Off Billing and Taxes
Do you want to get really good at understanding the complex landscape of local, state, and federal taxes and telecommunications fees? We doubt it. Look for a reseller program that takes the burden off of you and handles all billing and tax calculations for you.
One of the many reasons to offer SIP trunking to your customers is to build your brand’s importance in the eyes of the customer and remind them that you are an important partner in their business. By choosing a SIP solution that can be packaged with your identity, you will keep your brand top of mind.
These are just a few of the key considerations when choosing the right partner to help you add SIP trunking services to your set of solutions. If you make the right choice, you will enjoy a steady, recurring revenue stream, delighted customers, and the opportunity to grow your business.