State of the North American SIP Trunking Market

michael brandenburg frost sullivan

Michael Brandenburg, Frost & Sullivan Analyst

Frost & Sullivan has released a new report, Analysis of the North American VoIP Access and SIP Trunking Services Market, authored by Michael Brandenburg.

Brandenburg (@mbrandenburg) is a Unified Communications (UC) analyst for Frost & Sullivan with over 15 years of technology experience from developer, systems administrator, and IT management roles. He has also contributed to TechTarget, Network Computing, and Current Analysis.

This SIP trunking report defines the market, explains market drivers and restraints, forecasts and trends, provides market share and competitive analysis. Overall the report explains that “adoption grows as new use cases emerge.”

Health of North American SIP Trunking Market

frost sullivan sip trunk marketNorth America is the largest SIP trunking market and is the current leader in SIP trunking adoption.

The North American market continues to grow as businesses turn to SIP trunking to replace legacy systems, deploy UC platforms, or as a flexible and affordable way to extend the use of legacy PBX systems.

Other key findings include:

  • UC: SIP trunking services are ideal for handling the “rocky” Unified Communications market
  • Adoption: Mainstream SIP trunking adoption continues with higher rates among enterprise business compared to SMBs
  • Hybrid Solutions: SIP trunks play a key role in popular hybrid solutions composed of both premise-based and cloud-based communications
  • Greater Control: Web portals and APIs allow SIP trunk users to control their own communications instead of relying on service providers

How SIP Trunking Providers Can Better Serve Customers

The report also provides insight into what customers are looking for.

SIP trunking providers are seeing the most growth from UC system deployments and can gain competitive advantage by streamlining and optimizing deployments and processes.

Customers want, and are willing to pay for, feature-rich services and flexibility. Customer retention rates are improvied when providers can get customers to self-provision and manage their own SIP trunking services, the report found.

Common SIP Trunk Deployments

In the Market Definitions section of the report Brandenburg outlines some common real-world SIP trunk deployment scenarios:

  • Gradual Convergence:  SIP trunking is used as a stepping stone to gain the benefits of IP telephony while gradually converging to a full IP-based network
  • TI PRI Replacement:  SIP trunks are typically replacing T1 PRI channels
  • SBCs:  Session Border Controllers (SBCs) are often needed for protocol normalization, session management, and network security
  • Bundled Services:  SIP trunk customers are using bundled VoIP and SIP trunking services from providers that can include hosted auto attendant, voicemail, unified messaging (UM), mobility/fixed-mobile convergence (FMC), and data services such as web hosting, e-mail, and managed security

For a summary of the report check out the infographic below.

Click here to read the full Frost & Sullivan SIP trunking report to learn more about SIP trunking market growth rate, impact of enterprise UC market, impact of mergers and acquisitions, customer needs, and when SIP trunking will be preferred over traditional telecom.

frost sullivan sip trunk market

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