Explosive Business Growth Overnight? How to Quickly Expand Your Business Phone System Using SIP Services
What happens when your SMB grows from small to medium or beyond and blossoms into a full-fledged enterprise?
Now you get to deploy the big boy communication tools.
No longer are you using just a humble ATA (analog telephone adapter), or a 4-port VoIP gateway, nor a simple Session Border Controller (SBC).
Your business is all grown up and requires Enterprise IP phones, Enterprise Session Border Controllers (E-SBC), and the like.
If you’re already using Voice over IP for business communications then you already know that cost-savings is a major benefit.
If your business is experiencing explosive growth however, cost isn’t always an issue.
What you’re looking for is an expanded phone system yesterday.
Your team needs enhanced features, ease of use, and (maybe most importantly) speed of deployment.
Graduating from Hosted VoIP in the Cloud to SIP Trunking
As a small business, you didn’t need the hassle of managing your own phone system. So a hosted VoIP provider fit the bill nicely for your small team with comparatively low call volumes.
Putting the fate of your crucial business communication in the hands of someone else made sense at the time.
But with a growing business comes growing needs so if you want more features and greater control over your network, then it sounds like you’ve just graduated to needing your very own SIP trunk.
The good news is, you’ll still be saving money with SIP trunking and SIP services just like you did with a hosted service provider.
Understanding VoIP and SIP Differences
Using VoIP simply means that you’re making a phone call over the internet instead of using the standard, analog, copper telephone lines.
When you make a phone call over the internet, it’s digitally transmitted.
VoIP is commonly used with other applications like Skype and Google Hangouts.
SIP stands for Session Initiation Protocol and is a widely adopted communications protocol that is used for multimedia communication including voice and video conferencing calls.
Marc Fribush, Managing Director of SIPTRUNK.com explains:
SIP, therefore is one of the specific protocols that enable VoIP. It defines the messages that are sent between endpoints and it governs establishment, termination and other essential elements of a call. SIP can be used to transmit information between just two endpoints or many. In addition to voice, SIP can be used for video conferencing, instant messaging, media distribution and other applications.
Why Consider SIP Trunking?
Just because your growing business demands an expanded phone system doesn’t mean that you still won’t be saving money with SIP trunking.
SIP trunking is more robust while still offering substantial cost savings for a large number of employees when you consider that with a hosted solution you’re paying per seat and per user fees when in reality, not all of your employees are on the phone all at the same time.
When you’re using SIP trunks you can pay for only the number of channels you need by identifying how many concurrent phone calls you expect on a busy day.
Typically we factor in about 1 concurrent call for every 3 employees and recommend more your business is a call center or when you have an active sales team with a high call volume.
If you want to go a step further, compare SIP vs. PRI.
If you’re using Primary Rate Interface (PRI) you’re limited to 23 channels per PRI delivered over a dedicated T1 line (that adds to your overhead) which is connected to the public switched telephone network (PSTN).
With traditional telephony circuits, you don’t get the flexibility you get with SIP to scale up or down so you wind up paying for additional channels at higher rates (and costly long distance rates) which means you’re paying for more phone service than you need in a more expensive delivery method.
More Benenfits of SIP Services
With SIP trunks you manage an on-site or, premise-based, phone system yourself.
If that sounds daunting just remember that this gives you the ability to select the hardware and software that works best for your business – you know, you get to pick stuff that you actually like.
Every business has different needs.
If you’re running a hotel for example, 3CX has a hospitality software for hotel phone systems. However you can find other APIs that will allow your hotel to create custom apps to make it easier for your staff or guests to do any number of things such as ordering room service, check in, check out, and more.
Other SIP service options and benefits from SIPTRUNK.com include:
- Unlimted SIP Trunking: Low monthly rates, free number porting, 10-minute activation, scalable (easily add as many SIP trunking channels as you need), local E911, month-to-month billing, and more.
- DIDs: Dedicated phone numbers for direct dialing to your employees – no extensions needed.
- Toll-Free: Inbound toll-free calling from the continental United States and Canada.
- International: Choose the level of international calling on a per-trunk basis according to your calling needs.
- Online Faxing: Reliable fax over IP with a SIMPLEFAX device
Ultimately the choice is up to you. Fribush explains that there “…really is no such thing as SIP vs. VoIP. SIP is an industry standard method of achieving VoIP.”
And SIP trunking is one way to deploy VoIP that makes a lot of sense when your business has expanded beyond the point where you really can’t afford to pay à la carte for your IP-based communication.