Helping Your Customer Compare SIP Trunking Providers

When it comes to choosing a SIP provider, your customers have plenty of options available.

Walking them through some of the must-haves when it comes to SIP service so they can see the advantages and disadvantages will in the end help them choose your recommendation.

Here are some questions you can ask your customers when you’ve suggested a switch to SIP trunking and they are comparing SIP trunking providers:

What platform and carriers are they using?

Customers need to understand that many SIP providers are simply resellers, so they should delve a little deeper into how each provider delivers their service.

This is also important for you to know, because if the system goes down, they won’t just blame it on the provider they bought SIP trunks from. They’ll also blame it on you.

What is the contract length and terms?

A key component of the customer’s decision should involve the contract length and terms. Instead of blindly signing a contract without knowing what’s inside, help them realize that as boring as legalise can be, knowing the contract protects them down the road. In the telecommunications industry, short-term or month-to-month contracts are typically best for the customer, especially if their provider ends up providing less-than-stellar service.

Help your customer know that it’s important to examine the contract as well to ensure high-level support and security are included. If their service goes down or is hacked into in some way, they need to know that their provider has their back.

What do the pricing packages look like?

Some providers may tailor their pricing specifically to the customer while others may have set packages. In the case of set packages, customers need to be aware that what works for the business down the road may not work for them.

One business may need a channel-based package, while another needs minute-based. If a SIP provider only offers one way of pricing services, your customer may need to go elsewhere to find something that works for them.

What is the service level agreement?

Another key factor to help your customers consider when they are comparing SIP trunking providers is what to look for in a service level agreement. They need to ask what the service level uptime will be, how network interruptions are handled, how fast network latency will be and even the percentage of guaranteed packet delivery.

Often comparing one provider’s service level agreement to another provider’s will make the decision simple.

What do their customers say?

Once they’ve combed through everything they can from the provider, help your customers understand the importance of speaking with the provider’s existing customers. Asking references for the strengths and weaknesses of the provider will help you and your customer understand if they will be able to work well with the provider.

Do they offer a free trial?

When comparing SIP trunking providers, the savvy customer will always ask if the provider offers a free trial to help them see if the provider’s service and systems will work for them.

Not all providers offer free trials, but those that do give customers a better window into how their system operates, allowing them to make a more educated decision.

Making it crystal clear

Walking a customer through how to best choose a SIP trunk provider will build a layer of trust. If the option you’ve recommended stands out in all of these areas, you will make your customer’s choice easy.
What do you think? Is there anything you can add to what customers should know when comparing SIP trunking providers?

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