Is your business thinking about selling SIP trunk services?
Selling SIP trunk and VoIP services is a hot commodity in today’s technology-driven world. Businesses in healthcare, retail sales, hospitatility, and many more are switching to SIP trunk for their phone services.
As a tech business yourself, selling white label SIP trunk services can boost your brand, get more customers, and increase revenue.
But the trick with reselling SIP trunk services is to use the right marketing tactics.
Whether you’re new to SIP trunk services or an experienced reseller, your marketing tactics are what influence your SIP trunk sales.
Are you ready to increase your white label SIP trunk sales? Then you must check out these 3 tried-and-true marketing tactics to boost your sales!
What are White Label SIP Trunk Services?
White labeling is a way for businesses to resell a product or service by rebranding it as their own. Businesses will market and sell it like it’s one of their business’ products. It forms a partnership between both the company reselling the product and the one who makes the product.
The developer of the product still makes a profit by allowing another business to sell their product. The business selling the product can do so with little oversight and boost their sales by offering a new product or service. In the end, both businesses benefit from increased sales and revenue.
It works the same with white label SIP trunk services. One business creates, manufactures, and sells SIP trunk products and services to other businesses. Those businesses resell SIP trunks and VoIP services as their own.
White label SIP trunk services from a reliable SIP provider are reliable, safe, and secure. Your customers can enjoy increased security, reliability and simultaneous calls.
White Label SIP Trunk Marketing Tactics
Adding SIP and VoIP services to your business requires little start-up costs, saving you money and risk. Plus, the market for SIP trunk and VoIP services is continuing to grow. While there are many marketing tactics to boost your SIP trunk sales, these 3 tried-and-true tactics are easy to do and guarantee great results.
1. Start Marketing to a Local Audience
When planning your marketing tactics, think local. This includes marketing to your existing customers, potential customers, and local geographic area. You can focus on building your brand to including SIP trunk services in your community.
As you develop your marketing strategy, include locational keywords to target local audiences. The same is true for paid advertising. Doing so will build up your brand and new services in your region.
Marketing tactics that focus on a local audience will grow your customer base, boost brand awareness, and improve SIP trunk sales.
2. Stick to Digital Marketing Tactics
Marketing strategies can get expensive. That’s why you should start with digital marketing tactics.
Digital marking is a cost-effective marketing strategy that still reaches your target audience. This is especially true for those who are marketing business-to-business (B2B).
You’ll have access to numerous digital platforms including social media and digital advertising. Many of these platforms, like Facebook, allow you to track customer analytics and data.
Collect valuable information on your audience to learn who exactly is your target audience and how to improve your marketing strategies. You’ll spend your marketing efforts on your exact target audience while creating content that interests them.
Digital marketing lets you pitch tailored ads to your target audience. You’ll have more control over which customers see your ads. Get more personalized with your audience through social media posts and direct emails.
Once the SIP side of your business starts to grow, then you can broaden your marketing tactics to a wider audience. But until then, stick to digital marketing tactics to keep your marketing costs low.
3. Educate Your Customers and Audience
Most audiences don’t know what SIP trunking is or how it works. And those who have some experience with it might want to learn more.
Give your marketing strategy an edge by educating your audience about SIP and VoIP services. This is a great way to find useful content to incorporate into your SIP trunk marketing campaign.
Blogs are perfect places to educate your audience. They also improve your business’s SEO and increase traffic on your website. With a blog, you can give your audience detailed information about the different services you offer and how they work.
Don’t forget to weave your blog posts into your marketing campaign to increase awareness and views.
Try offering helpful tips about SIP services in your emails and social media posts. Speaking of which, social media lets you share images, videos, and tech tips about the benefits of your white label SIP trunk and VoIP services.
Start Marketing Your SIP Trunk Services Today
Do you want to improve your SIP trunk sales? Your marketing tactics for SIP and VoIP services should be a little different from the rest of your company’s products and services. By focusing on a local audience, digital marketing, and educating your customers, you’re sure to see your SIP trunk sales soar.
Want to learn more about reselling SIP trunk services? We’d love to hear from you! Drop us a line to learn more about how white label SIP trunk services can grow your business.
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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.