SIP Trunking 101 – Understanding SIP Trunking

st101banner2Over the last 90 days, we’ve introduced you to educational content about SIP with the goal of priming you for introducing the technology to your staff and customers.

We understand that knowing is half the battle when it comes to selling SIP. Like modern day G.I. Joe’s we want to ensure you’re armed with the necessary knowledge nuggets required to be successful.

If you missed out on the last few months of action, don’t worry. If you need a refresher, don’t worry either.

Below you’ll find SIP 101. Your definitive guide to understanding and explaining SIP trunking!

What is SIP Trunking?

Ah, the post that started it all. From understanding the acronym to the underlying technology and applications, you can’t start selling SIP trunking without a firm grasp on what’s involved with it. Start your journey to SIP trunking sales success here. Read: What is SIP Trunking?

The History of SIP Trunking

We know very few who love history, but understanding how SIP trunking originated will give you great confidence in recommending and selling the service. Take a deeper dive on the past and present of this technology trusted by millions worldwide…and remember, history repeats itself. Read: The History of SIP Trunking

SIP vs PRI – What’s the Difference?

Chances are you and your customer are more familiar with PRI’s and the PSTN than SIP. Take a look at the differences (and similarity) between the two different voice technologies, so you can explain why SIP trunking is different (and desirable). This should help you convince laggards and close more deals. Read: SIP vs PRI – What’s the Difference?

Benefits of SIP Trunking

You may not believe it, but some don’t see the value in reselling SIP trunking (or using the service right away). Learn more about the benefits of SIP trunking services, so you can show and sell the right value. After all, cost savings isn’t the only reason for switching to SIP. Find the real drivers of decision making here. Read: Benefits of SIP Trunking

SIP Trunking Features

Not quite sure if SIP trunking is the right fit for the communications problem you’re trying to solve? Check out the variety of different features that a SIP trunk can bring to your customers communications and your bottom line. Remember, with SIP, communication can be about more than voice. Read: SIP Trunking Features

Understanding SIP Trunk Channels

Moving from the physical circuit-switched world to the virtual packet switched one in which we live can cause massive confusion for those not “living it every day.” Develop a thorough understanding of SIP trunking channels and how you can successfully sell them to your customers when you read this article. Read: Understanding SIP Trunk Channels

SIP Trunks vs SIP Lines

Introducing SIP trunking service to your customers shouldn’t be made difficult due to confusing jargon and industry misnomers. Find out the simplest way to explain the difference between SIP trunks and SIP lines to customers. Otherwise, you may be quoting (or they think they’re buying), the wrong things. Read: SIP Trunks vs SIP Lines

What is a DID?

Here we go again with that industry jargon! Worry not, my friend. We will help explain again. Find out more about DID’s and why they’re so important. (Here’s a hint: It’s the first thing you think of before dialing someone!) Read: What is a DID?

Oh! And let us not forget the whole reason we are here; the reasons we should be selling SIP trunking in the first place!

7 Reasons Every Telecom Dealer Should Resell SIP Trunking Services

How do you know if you should be reselling SIP trunking? Easy! You read this post. From solving customer problems to building a passive recurring revenue stream, there’s more than just cost savings driving growth in SIP trunking market. See what they all are and start thinking about how you can capitalize! Read: 7 Reasons Every Telecom Dealer Should Resell SIP Trunking Services

Once you’ve gotten through SIP Trunking 101, you should understand SIP trunking well enough to begin recommending and scoping solutions for your customers. Remember, feel free to contact us at any time with concerns or questions you may have about SIP trunking.

With that, be on the lookout for more posts on SIP Trunking in the next two months, ending with SIP Trunking 201 – Preparing for the Sale.

UPDATE: SIP Trunking 201 is here!


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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.