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A Beginner’s Guide to Becoming a Successful SIP Trunks Reseller

With the long-term stability of digital service products firmly established, many entrepreneurs seek the next big digital product. Throughout the remainder of the 2020s, that next big thing will change how modern businesses fundamentally communicate. Digital calls are most commonly facilitated through a process called SIP trunking. Due to several factors, it’s becoming one of the most secure tech investments in modern history — and it’s likely to stay that way for years to come.

These effects are already underway, with the SIP trunking services market advancing at an estimated 14.1% CAGR through 2031. The time is ripe to make reliable profits reselling SIP trunking services. We’ll outline the most important considerations when selecting a SIP trunk resale partner and how to begin your journey to becoming a successful SIP trunk reseller.

The Rapidly Changing Business Communications Market

Modern businesses are looking to upgrade their telephone systems at a record pace, driven by necessity and a desire for new, flexible communications options. At the same time, tech sales companies want their sales reps out selling rather than contending with unique technology learning curves themselves.

It’s the perfect opportunity for those interested in becoming a SIP trunk reseller. If you’re an IT or telecom integration business, reselling white-label SIP trunks makes perfect sense now, as global telephone systems rapidly convert to digital infrastructure. Even when clients’ needs vary between self-hosted and cloud-hosted solutions, SIP trunking can be integrated with traditional PBX systems as companies gradually transition to cloud infrastructure.

Other companies don’t have that luxury, as many traditional phone providers have mostly phased out their wired services. Some telecom providers shut down their public switch telephone network (PSTN) services as early as the late 2010s, while others are in mid-transition in pursuit of the global telecom industries’ goal of a 2030 switch-off date.

With minimal training, tech entrepreneurs can take advantage of these changes by partnering with the most reliable white-label SIP trunking provider and adding SIP trunk resale products to their portfolio of digital products.

What is White Label SIP Trunk Reselling?

SIP stands for Session Initiation Protocol, the most commonly used form of voice over IP (VoIP), an internet-based calling technology. By definition, it’s an application layer protocol that sets up real-time audio and video sessions between two points (phone to phone). The technology uses an IP network to create, modify, and terminate sessions of all kinds, from standard two-way calls to multi-party conferencing.

The bottom line is that businesses need to invest in unified communication services to build a modern business. It’s good news if you are a managed service provider (MSP) considering becoming a SIP trunk reseller by adding ready-made SIP trunking to your list of provided services. It’s a smart business move for many reasons — above all, SIP trunk resale is a low-risk, high-reward way of adding subscription revenue streams to your bottom line.

Even better, enterprise-grade SIP trunking providers offer generic, white-label products, ultimately allowing sales companies to outsource technical services. White-label resale models allow vendors to brand and market products under their business name in exchange for facilitating most of the administrative and customer-relations efforts.

Related: 10 Benefits of Becoming a SIP Trunking Provider

The Business of SIP Trunking

The future of the SIP trunking business is bright, and its market value is expected to reach $43.28 billion by 2031. That year marks when governments and telecom companies hope to fully transition away from the traditional PSTN, and not all businesses are ready.

Rapidly evolving telecommunication networks have also spurred the SIP trunking industry’s growth through a combination of significant developments, including:

  • Increased globalization due to faster and easier communications between investors and businesses across the world
  • More reliable international business calling services
  • Increasing use of networking devices and cloud platforms
  • The proliferation of fiber optic networks, 5G, and direct satellite networks
  • Increasing competition amongst cellular carriers, creating pressures to reduce costs

What’s most clear amidst these whirlwind changes is that businesses are moving to VoIP technology, and SIP is fast becoming the default choice for business-grade digital communications. The time is now to help companies to transition to SIP trunking.

The flexible and scalable nature of SIP will be helpful to small and new businesses, and traditional companies can integrate legacy PBX systems gradually while beginning to harness the features that fundamentally simplify and expand their operations.

How to Get Started as a Sip Trunk Reseller

Find a Leading SIP Trunking Provider

Finding the right partner is primary to your success as a SIP trunk reseller. If your reseller model is centered around a sub-par service provider, your (and your customers’) foundations will also be lacking.

What to Look for in a SIP Trunking Partner?

Research the software they use to determine how intuitive and user-friendly it is. If the software is challenging to navigate, you’ll have difficulty invoicing clients, creating quotes, tracking leads, and selling. Clients want to be able to use the software independently, so it must also be simple enough for them to manage themselves as well as possible.

Choosing SIP companies with Tier-1 communication networks is also essential. Tier 1 connects directly to the internet, which results in clearer audio and video transmission, minimal latency, and more uptime. Selecting a third-party Tier-2 or Tier-3 company may seem cheaper — but you lose business when clients experience frustrating lags, glitches, and dropped calls. For your customers, Tier 1 is hardly any more expensive than the costs of the traditional PSTN providers they’re used to.

Another important consideration is whether a provider has a simplified SIP billing system. Every business requires a seamless and convenient way of getting paid. A SIP trunking provider with a simplified, automated payment system reduces overhead because you won’t need to expend resources managing payments yourself.

This ease will also translate to a smoother experience for your customers. Your customer relations also improve because you can manage everything about your clients with a button. Different invoicing profiles and templates make even your responsibilities as a SIP trunk reseller much more accessible — but only with a suitable provider.

Clearly Explain the Advantages of SIP Trunking

Knowing how to explain the advantages of SIP trunking clearly will make you successful as a reseller. You need to demonstrate how valuable SIP trunking is to your prospective clients. As clients are already motivated to make the change, maximum sales will go to SIP trunk resellers who communicate the advantages most effectively.

Remind prospective clients that your services can grow with their business and that the scalability of SIP can grow alongside them. They need to know they aren’t locked into paying for unneeded things in anticipation of the day they may become relevant. Be sure you highlight all the savings of SIP business services — often up to 40% of their previous communication costs. Let them know the significant cost savings of a non-physical infrastructure goes straight to them. Inform prospective clients how each feature benefits them and, in turn, their clients.

Offer What Your Clients Need

SIP trunk resellers can remain competitive by giving clients exactly what they need. Customers will jump at the chance to adopt customized service bundles that fill their specific needs, with no pressure to press them into unneeded services or bandwidth tiers.

Most businesses have a unique set of needs and preferences, and as a reseller, you can allow them to customize their SIP package to taste. Give them a clear rundown of the features and add-on services available, along with their associated benefits, such as:

  • Tier-1 connectivity crystal-clear quality with lightning-quick data transfers and system reliability
  • Direct inward dialing (DID), providing each employee with a dedicated SIP line selected from one of the largest banks of American and Canadian area codes
  • Toll-free numbers for enhanced professionalism and credibility, along with the option to port current numbers,
  • Location independence without sacrificing an enterprise-grade phone system
  • Outbound international service (an increasingly attractive feature as telecommuting spans borders), including inbuilt toll fraud protection and per-minute call-cost controls
  • Fax-over-IP services (FoIP) with store-and-forward technology for fast and secure digital file transfer
  • Near-instantaneous scaling — ensuring clients’ phone systems can expand in lockstep with their growth
  • Support for PBX analog that integrates fully with VoIP IP PBX systems

Beyond SIP trunking’s technical benefits and versatility, your customers will still want to know one overarching thing: how can they pay for only what they need? SIP trunk resellers who offer rigid subscription models severely limit their market base, no matter how many great features they offer.

The solution is to offer a variety of subscription models, complete with easily switched tiers that make scaling the entire system and adding or dropping features as simple as shopping online. Exactly what pricing structures, features, and benefits you can provide your customers depends entirely on the full suite of options your SIP trunk provider makes available.

Above all, select a company that’s just as accommodating as you hope to be for your customers.

Related: 7 Reasons Every Telecom Reseller Should Offer SIP Trunking Services

Become a SIP Reseller Today!

Becoming a SIP trunk reseller isn’t that difficult — all it takes is educating customers on how SIP can solve their communications problems and expand their business communications. It comes down to identifying your customers’ pain points, then translating them with the relevant SIP trunk features.

Reselling SIP is also an excellent addition to other technology products you offer. White-label SIP trunk products are built specifically for businesses looking to develop recurring revenue streams, even without much technical knowledge.Get started today, or check out our free SIP reselling guide for further information.