What You Need to Become a VoIP Reseller

February 8, 2022

Many businesses have embraced VoIP as it helps in saving money while increasing productivity. According to Global Market Insights, the VoIP market is expected to grow at a compound annual growth rate (CAGR) of 15% from 2021 to 2027. By reselling VoIP, you have an opportunity to increase your revenue, and help your customers embrace the future. This blog will look at VoIP, what your customers can expect, and what you need to become a VoIP reseller.

What Is VoIP and What Are Its Benefits?

Before you consider becoming a VoIP reseller, you need to understand what VoIP is so you can sell it effectively to your customers. Voice over Internet Protocol, or VoIP, is a method to make and receive phone calls over the Internet. Here are the main benefits of VoIP.

It’s Cost-Effective

VoIP Is cheaper than traditional phone lines since the voice signals are not transmitted via physical phone lines but rather via the Internet. So, technically, all the user needs is an Internet connection and according to the Infrastructure Report Card, the US has high-speed Internet access available for 93.5% of all people. 

On average, it costs around $50 per traditional phone line. On the other hand, VoIP costs a measly $20 per line monthly and basically lowers phone bills by more than 50%.

Increased Productivity

Global Workplace Analytics estimates that businesses can save up to $11,000 per person annually by letting them work remotely half of the time. Employees can stay connected to their corporate phone systems when working remotely, thanks to the power of VoIP. This increases employee productivity and reduces expenses.

Increased Accessibility

GoodHire estimates that 68% of employees prefer remote work over in-person work. With a VoIP system, you can work and make calls from anywhere, provided you have an Internet connection. Also, call forwarding lets you direct calls to other numbers when you cannot take calls through your computer or laptop.

Greater Scalability

With VoIP, you don’t have to buy expensive phone systems whenever your business grows. You can simply go online and with a few clicks, add more lines to accommodate the increased demand. This flexibility enables you to expand or contract your lines to fit your precise needs versus paying for lines you don’t yet need or scrambling to add them when you hire.

Clearer Voice Quality

VoIP has better and clearer voice quality as opposed to traditional phone systems. As long as you have a fast, stable Internet connection, the calls are clear with no lag and latency issues.

Why Should Business Owners and Consultants Consider Becoming VoIP Resellers vs. Managing It Themselves?

If you’re new to the VoIP industry, you’re probably debating between building VoIP technology in-house and becoming a reseller. Here’s a quick comparison showing why reselling typically wins.

Reduce Overhead Costs

VoIP resellers have higher profit margins since selling and managing wholesale VoIP is cheaper than managing on-premise telecom or VoIP themselves. Your wholesale partner should offer a simple-to-use SIP trunk solution that makes selling and managing your customers easy.  

Job Stability

Technology is constantly shifting; as a result, many jobs are being rendered obsolete. If you only sell on-premise telecom, new tech and trends could inevitably cause you to lose business. However, by reselling VoIP, you’re offering future technologies which will keep your business relevant irrespective of the technological shifts. 

Improve Customer Retention

Customer retention is critical for all businesses.. Therefore you should offer something that will draw customers in, and what better way to do so than by reselling a strong VoIP solution. Clients can enjoy the functionality of VoIP, which will increase brand loyalty, allowing you to grow your business steadily.

Steps to Become a VoIP Reseller

Before you become a VoIP reseller, you first need to lay the foundation of your business model. This will not only enhance your business growth but also help you offer customized services to your customers. 

Understand VoIP

A basic understanding of networking and such technologies will help you know how to offer and package your services. You should learn the terminologies, common VoIP issues, and their fixes, but your wholesale partner should be there to educate and support you and your customers.

Choose Your Business Model

Your business model should align with your desired customer experience and how you want your company to grow. It should also take into account the amount of money you can invest.

If you already have a reliable and affordable partner in the industry, factor in how they’ll help you grow your business. This could be in the form of billing & support, handling taxes, efficient commission system, etc. 

Infrastructure

Even though becoming a wholesaler VoIP reseller doesn’t require you to invest heavily in hardware, you still need a bit of infrastructure. Technology such as Class 4 Softswitch or SaaS subscriptions are required to be able to provide VoIP services.

The good thing is that you can either rent or buy the equipment from a reliable partner. You should consider factors such as the availability of technical & customer support, platform’s ease of use, and system security. 

Choose a Good Service Provider

Make sure you pick a service provider that has all the features you want to offer. The provider should have a tier-1 network to enable good performance. Keep in mind that the quality of your services will highly impact customer satisfaction. So, if the network quality of the service provider is poor, you’ll end up losing clients. 

Additionally, the company should have 24/7 support available.

Finally, the vendor should be able to give you a good commission. Low margins make for an unsustainable business partnership.

Clients

Clients, of course, keep you in business. You need to offer an outstanding user experience to your existing clients while attracting new ones. To attract new clients, you should market your business on social media, blog about VoIP services to position yourself as a leader, and have an effective website that helps gain the trust of new clients.

Competition

In order to gain an edge over your competitors, you must stand out. Knowing how you’re different from your competition, and what value you’re offering your customers, is extremely important.

You can keep tabs on your competition and ensure that you offer:

  • Better prices and terms
  • Better quality
  • User-friendly features

Know and Understand Your Market

It is essential to have a core demographic in order to sell your services.  Therefore, you should consider starting locally or regionally. If you succeed, you can expand with your client list.

Succeed as a VoIP Reseller

Providing superior VoIP services to your customers requires a Tier-1 network, along with powerful tools. This ability will give you a competitive edge, enable you to build your brand, and offer customized services to your customers. The best part is that VoIP services are scalable, and you can tailor them to suit your client’s needs.

SIPTRUNK is a simple platform that enables you to connect your customers via VoIP quickly and easily. You don’t need to be an expert to be a reseller. In addition, SIPTRUNK doesn’t require any contracts or up-front costs. 

We will handle taxes, billing, and support, letting you focus on growing your business. Plus, you get to earn a generous commission every month for every customer that stays on the service. When you add more customers, you increase your monthly revenue stream. Get started now and become a VoIP reseller!