Bringing Home the Bacon: How to Start a Wholesale SIP Trunking Business

Session Initiation Protocol or SIP Trunking connects traditional phones with updated technology. The term trunking is a relic from the time of conventional telephone service. Under that system, operators attached groups of users using wires called trunks.

The Global SIP Trunking Services Market is forecasted to rise to USD 28.8 billion by 2025, growing from USD 7.4 billion in 2017 and is predicted to increase at a CAGR of 18.5% from 2018 to 2025. It’s a great time to dip into SIP Trunking as a reseller, but how do you start?

Why Become a SIP Trunking Reseller?

Recently, we’ve seen many transformations take place in the telecoms and technology sector. In telecoms, we’ve seen a change take place in business environments from conventional PBX systems to SIP Trunking. These manage to offer a less costly business telephone solution as it’s not necessary to buy 23 lines at a time (as was required with traditional systems), just one can be purchased.

SIP Trunking also needs little in the way of capital expenditure and ongoing maintenance. What this means is that costs can easily and quickly be reduced, and ROI promptly achieved.

For telecoms or IT support companies contemplating a move into providing SIP Trunking and VoIP services, there is a lot of scope for sales.

Business Enterprise Benefits

Resellers of VoIP and SIP Trunking may offer a variety of advantages to their enterprise clients, and earn a residual income stream. For the client, the most significant driver for making a move to SIP lies in cost-savings. As SIP Trunking requires little in the way of expense and equipment, these can be instantly realized.

However, SIP many more benefits, such as:

  • Ability to support both voice and data
  • Flexibility and scalability
  • Facilitation of additional, expansive services such as unified communications
  • Virtual presence anyplace in the world
  • Local and international low-cost calls 

Advantages for Resellers

For resellers, SIP Trunking provides a means to make further income streams and to increase the services that are currently offered. For example, an IT support firm selling managed services could quickly add SIP Trunking to its product portfolio. Thereby they can provide customers with full IT and telecom services.

As SIP Trunking is quickly deployed, there’s little needed from the reseller in terms of expenditure. SIP Trunking requires no further hardware and merely wants the reseller to configure the current IP-PBX to the supplier’s parameters. What this means is that resellers can swiftly and efficiently boost revenues without the need to take on additional IT staff.

The result is that the reseller gains revenues and their product variety while still having the time to carry out the critical task of running a business.

How to Start a SIP Trunking Business

The first step is to decide on your focus, what part of the SIP marketplace you want to serve. Here are some possibilities:

  • Pick a range that plays to your key strengths. For example, if your expertise is in sales and marketing, choose a target where you can balance those abilities
  • Learn all you can about the marketplace
  • Attend trade shows and conferences
  • Read relevant blogs, industry magazines, forums, and others
  • Do market research and reach out to potential clients

Value-Added Services

If you have experience with SIP trunking or telecom, you can get benefits / new customers by introducing some value-added services on your existing products. Within each service, there are many options; here are a few suggestions:

PBX sales and service

  • Hosted PBX
  • Virtual Numbers
  • Hosted IVR / Auto attendants

Message broadcasting / Call Center Solutions

  • Voice broadcasting / Autodialer
  • here is a guide about starting a new business
  • Appointment reminders, Emergency alert
  • Fax broadcasting
  • Call Centers

Why Is VOIP and Wholesale SIP Trunking Popular

There are many reasons why business owners are so enthusiastic about offering both wholesale VoIP and SIP products. The most significant advantages for resellers include:

  • Recurring, Predictable Monthly Revenue

Having a predictable, recurring monthly revenue stream is coveted by businesses of all types and sizes. The fixed income stream makes offering SIP trunking wholesale so attractive. It is a creative way to begin to accumulate a monthly income that grows over time with minimal incremental costs. When you select the right partner program, after adding a customer, you will earn a commission each month throughout the life of the subscription.

  • Loyal Clients

Your clients have already learned they can trust you. They come to you for expertise and advice. Introducing them to SIP and VoIP is a useful way to build your relationship further and provide cost savings and additional value. 

  • Painless Deployments and Easy Administration

SIP trunking doesn’t require all of the hassles and delays found in getting a traditional telephone system installed. There’s no wait for physical phone lines to be ordered and installed. SIP trunks and channels can all be provisioned in real-time and configured as needed.

  • Increased Profitability

There are many other services you can sell alongside wholesale SIP that can make each account even more valuable. 

Some of the value-added services you can offer are:

  • Direct Inward Dial (DID) numbers
  • Inbound toll-free services
  • e911
  • Fax over IP of Fax to eMail
  • International Long Distance

It can be challenging to select a partnership program that you are confident will help you to achieve the most success. Here are some things to ask that may help you figure out all of your choices:

  • Will the rate plan be flexible enough to meet the needs of my clients?
  • How simple is it to provision customers and manage my SIP business?
  • What type of bandwidth does my client need? 
  • Will it work with my client’s PBX System? 
  • Is this solution brandable?
  • Who will handle billing and taxes?

Getting Started

Now that you’ve understood that SIP Trunking reselling is a booming business with many advantageous. It’s time to take the first steps. 

You’ve done the research and found the reselling program that fits your business, now is the time to start marketing! Many resellers use social media channels as one way to market their products. So, spread the word about the services you’re providing and contact us if you need help or have questions.

Ready to Start SIP Trunking?

SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.