sip for dummies

SIP for Dummies: What You Need to Know Before Selling SIP Trunking Services

Are you thinking about selling SIP trunking services?

It’s a great business opportunity. You’ll offer clients an economical VOIP technology solution while earning a consistent revenue stream for your business.

The great thing about selling SIP trunks is you don’t need a degree in technology. Or years of experience in the telecommunications field.

Follow our “SIP for Dummies” guide and you’ll know what SIP trunks are, what customers are looking for from SIP sellers and how to choose reliable and qualified SIP trunking providers.

SIP Trunking for Dummies: The Smart Guide

To begin with, here are some of the basics.

What is SIP VOIP Trunking?

SIP means Session Initiation Protocol trunking. SIP works with Voice over Internet Protocol technology, also known as VoIP. SIP manages a business’s PBX (Private Branch Exchange), a connection to the internet.

To simplify this further SIP routes communication systems through the internet. So whether a client is sending or receiving voice calls, data or video files, they are transmitted through one SIP trunk line opposed to several traditional lines.

Some Benefits of SIP Trunking

SIP saves organizations money. They can make local and long distance voice calls, access email, send and receive text messages, and use the internet with one subscriber account. No need to pay for additional accounts with sip trunks.

Why Sell SIP Services?

If you’ve ever sold equipment, you know it’s not easy to add up consistent monthly revenue. But SIP selling provides a steady monthly income. This means the longer you sell it, the more money you rake in.

SIP trunking resellers tally up commissions for as long as your customers maintain their subscriptions.

How to Be Successful Selling SIP Trunking Services

Just like any good salesperson, you need to understand your clients’ needs to be successful at sales. Know your clients’ challenges, fears, pain points, and business goals.

Then demonstrate how your product solves their problems and addresses their concerns, and you’ve created a custom solution for your customer.

By gaining insight into your customers’ business, you will understand their challenges and goals so you can provide the best solution to assist them in accomplishing their ambitions.

In fact, when you align SIP trunking with your customers’ goals you can dramatically enable them to improve their business model, create profits, and refer you to their business associates.

When selling SIP trunks, here are the concerns clients will care about.


It’s no secret price is often the client’s main client concern. They want a SIP trunk solution that saves them money and affects their bottom line.

Here are some pricing benefits of SIP trunks you can communicate with clients:

  • No continuous maintenance charges
  • Free calls between offices and extensions
  • No rental costs for additional lines (big savings!)

These points make a good argument about why businesses should change from old ISDN telephone communication technology to sip trunk technology.

Minimize Downtime with a Resilient Design

There is nothing worse to a company than telephone communications downtime. It’s a business nightmare. Think of all the business you do on the phone from new business to making important changes and updates.

Downtime damages business relationships. You can parlay customer downtime fears with SIP trunks because the technology’s design is resilient!

The great thing is if there’s a problem, sip enables calls to be automatically rerouted within seconds and the technology balances call loads.

Scaling Is Simple

Another important selling point is scalability. SIP trunk services can scale up or down when companies change their business goals.

An e-commerce company can scale up during the holidays when call volumes are higher and scale back down if need be without additional complications. This is what makes SIP trunking flexible.

SIP trunking also provides the client flexibility to add extra lines or remove them when necessary. They won’t need to invest in additional hardware.

Another advantage: there are no restrictions when the customer changes their physical location. They can use multiple phone numbers no matter what the geographic location.

This kind of flexibility can be the winning ticket for companies who do business across multiple locations, closing the deal for you, the seller.

Tier-1 Network for Better Reliability and Quality

To keep your customers satisfied, you need a network that delivers expert audio quality and system reliability.

When you provide SIP  services run on a Tier-1 network with built-in redundancy and real-time replication, there’s no better technology.

Make sure your service offers outage detection and equipment backups. When selecting a company to partner with, make sure to check out the quality of the system.

Remember that not all SIP services offer the same quality.

If your prospect had a bad experience with VoIP technology, make sure you explain the technology was the problem and how the audio clarity and reliability is enhanced when SIP services are run on a Tier-1 network.

Choose a Partner That Offers Built-in Security

Another possible concern about selling a customer a digital-based system is security. But choosing a partner that offers fraud detection can prevent unauthorized users from accessing the system and allay customer concerns.

Working with a provider who offers fraud detection can be the one thing that subdues your prospect’s fears about security.

Choose Partners that Offer Flexibility

No one likes being locked into a contract because it lacks flexibility when the customer wants to make a change. For this reason, you should not do business with partners that lock your client into long-term contracts.

Another problem is when certain providers require customers to pay fees upfront or sign with them for ISP services.

Stay away from this provider. They limit the flexibility for you and your potential customers. It’s a smarter choice to work with a provider that gives your client the choice to select their own ISP provider.

Final Thoughts on Sip for Dummies

After reading our SIP for Dummies guide, you know the ins-and-outs about how to sell sip trunks and also how to choose the best SIP trunk providers your customers will love.

When you work with the best networks, adopt a system that offers reliability, quality, scalability, and security, you’ll have customers waiting in line to order this cost-saving telecommunications technology.

Want to learn more about SIP trunks? Read some great content on our blog. Or contact us today to learn how you can get started selling SIP trunks.