According to experts, salespeople should be making an average of 60 calls per day with 3 hours of talk time with potential clients.
However, many people in sales find themselves unable to hit that sweet spot. This isn’t the product of laziness, but rather of inefficient office communications systems. Dropped calls, unclear voice transmissions, and other interruptions that inhibit productivity are common in the workplace.
Luckily, SIP is a great way to combat these issues. But what is a SIP trunk used for, anyway? That’s what we’re going to talk about today.
Read on to learn about SIP trunking and why it’s awesome!
What Is SIP Trunking?
SIP trunking is a business communications alternative to traditional PBX phone lines.
Unlike PBX systems, which connect you to an endpoint by a series of phone lines, SIP hooks up to your preexisting WiFi network. You can place and terminate calls over this virtual network.
Along with being a PBX alternative, SIP trunking is an alternative to an Integrated Services Digital Network (ISDN). Unlike with ISDN services, however, you won’t need to pay for voice and data services separately when you use SIP!
In addition to calling an endpoint and sending voice data, SIP also serves to share media, place video calls, send documents like PDFs and Jpeg files, and even connect you to your fax machine.
How Does It Work?
To grasp how SIP trunking works, it’s important to understand what Voice over Internet Protocol (VoIP) means.
If you’ve used Skype before, then you’re already familiar with VoIP even if you’ve never heard the term! VoIP is the software that is initiated by SIP. You use VoIP to interface with your endpoint. It’s the medium through which you place calls.
Anyway, SIP initiates he functions of your VoIP interface. It breaks your voice down into small bits of information that it then sends to an endpoint using your VoIP software.
Think of SIP as a sort of highway. VoIP is the car that you use to reach your destination!
What Is a SIP Trunk Used For?
A SIP trunk isn’t a physical object.
In fact, there’s no hardware at all involved in SIP communications! It’s a type of software that’s installed directly onto your network.
Simply put, a SIP trunk is a tool that’s used for SIP trunking processes. SIP trunks are installed onto your business’s internet framework and are used for connecting people’s voice transfers over VoIP software.
How Many SIP Trunks Do You Need?
It’s important that your business installs the correct number of SIP trunks onto its network.
Having too few trunks can result in dropped and garbled calls as too many people attempt to call over one SIP trunk. However, too many SIP trunks are a waste of money.
A good rule of thumb is to use a 1:1 SIP trunk to employee ratio for small businesses. This is because everyone will likely be placing calls at the same time at these institutions, which makes it important to have enough SIP trunks to accommodate that.
On the other hand, larger businesses with over 100 people are likely making calls at more staggered intervals. This means that you only need a 3:1 SIP trunk to employee ratio!
What Are the Main Benefits of SIP?
Because SIP is such an efficient service, it has a multitude of benefits.
First off, it can save your business a lot of money. Installation and bills are both super inexpensive. There also is no hardware involved with SIP, which means that you won’t need to pay for any hardware maintenance. Any issues that you may encounter with your SIP trunks can be easily fixed on your network.
Additionally, SIP boosts productivity. As we touched on before, communications directly over WiFi provide little opportunity for garbled speech, call dropping, and long intervals where you miss what the other person is saying. As such, your employees won’t need to waste time placing the same calls over and over again. You also will save everyone a lot of frustration.
SIP add-ons exist to make your employee’s lives easier. These add-ons include caller ID, fax to email technologies, call data records, business SMS, number porting, and many more.
You can also access SIP (and its add-ons) from multiple devices. While you’ll likely use these services primarily from your desk phones and computers, you can also access them from business laptops and Smartphones. SIP is a great way to access communications technology anywhere!
What Is SIP Resale?
Up until this point, we’ve been focusing on the ways that using SIP benefits your employees and business. However, there’s another way that your business can reap the benefits of SIP: reselling SIP trunks.
If your business already works in technology, buying inexpensive SIP trunks from our agency and selling them at cost is a logical expansion of your existing repertoire. However, even if your business sells something totally unrelated, SIP resale is a great way to diversify your portfolio.
All you’ll need to do is reach out to potential SIP clients and tell them the benefits of SIP trunking that you’ve learned here today! Clients will be happy to reap these benefits, and they may build a sense of brand loyalty to you. This will make them more likely to utilize your other services when they have a need for them.
Get Started With SIP Resale
So, what is a SIP trunk used for?
In the most basic terms, it’s a network-based communications alternative to PBX that can really streamline your business. It’s also a great tool that you can easily add to your resale repertoire and diversify your portfolio.
Now that you know what SIP is and all of its benefits, it’s time to start reselling SIP trunks. Register for a free reseller account with us in less than one minute to begin making a little extra money!
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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.