sip trunks vs pri

How to Explain the Advantages of SIP Trunks vs. PRI Phone Systems

Let’s face it, we all know that analog copper wire telephone lines are disappearing. Verizon has given notice that it will no longer provide maintenance to copper and is retiring it in all its service areas. Migration to fiber for customers still on copper has already begun. 

When selling SIP trunk services, it’s critical to explain the benefits of SIP vs. PRI phone systems. The first step in explaining the advantages of SIP Trunks vs PRI Phone Sytems is educating yourself, so let’s get started. Get up to speed so you can start selling!

Main Differences Between SIP Trunks VS PRI

Primary Rate Interface (PRI) is a system that has been around for over 40 years. It uses physical T1 transmission technology (dedicated line) to give voice connections over existing copper lines in buildings. 

Session Initiation Protocol (SIP) is a system that began in the mid to late 1990s with the advent of Voice Over Internet Protocol (VOIP). It consists of virtual connections that can handle both voice and data transmissions. 

Both systems connect a business to the Public Switched Telephone Network (PTSN). Now is a great time for businesses to become resellers as businesses with traditional PBX systems look for solutions to migrate them.

The main differences come down to three categories. Connection: SIP Trunk has a virtual connection through a network. PRI Phone has a physical connection through a PRI Circuit. Transmission: On a SIP Trunk calls are transmitted using data packets on a virtual network. On PRI Phone calls are transmitted through physical circuits.

Scalability: A SIP Trunk is limited only by bandwidth. A PRI Phone is limited by the number of wired phone lines.

Benefits of SIP Trunk VS PRI

There are lots of benefits to a SIP Trunk System. While this is not an all-inclusive list it is comprehensive. 

  • A SIP trunk is much cheaper. The cost savings differ, yet most businesses can expect it to be 30-40% less than PRI Systems.
  • Availability of failover to mobile phones in case of outages in data connectivity.
  • Easy to use administrative portals for ease of management.
  • If part of a Unified Communications implementation (UC), configuration is in the cloud.
  • Possible integrations to multi-media communications for collaborations and productivity.
  • Simple support that includes multiple sites and remote workers.
  • Rich mobile features and mobile first design capable.
  • Hybrid lines with PRI are possible as well.

Disadvantages of A SIP Trunk VS PRI

When it comes to the downsides there are a few. 

  • A SIP Trunk requires adequate bandwidth. Business broadband over fiber or other high-speed connections will provide better support for quality of service (QoS).
  • Firewalls and other network security protocols must be in place to prevent cyber-related crimes.
  • VOIP vendors’ quality of service and extensibility varies a lot.

Benefits of PRI Phone Systems

PRI Phone Systems have some primary upsides. 

  • Voice calls do not rely on bandwidth
  • The dedicated line structure ensures high quality.
  • The addition of a second PRI Circuit makes the system redundant in itself.

Disadvantages of PRI Phone Systems

Of course, there are some downsides, too. Here are some you should take note of:

  • PRI can need an expensive monthly phone service plan. It is not cheap to put in place nor to upgrade.
  • Long term contracts with telephone companies are necessary for local and long-distance.
  • Changes to the infrastructure can take weeks making it slow to scale.

How to Explain Whether PRI Versus SIP Trunking Will Be Best for My Client

Take into consideration that PRI and SIP Trunking are competing for approaches to phone technology. They carry distinct advantages and disadvantages as already explained.
Often having SIP trunking support VoIP or UCaaS is the better choice and one many organizations are making. When they consider the significant cost savings along with better collaboration tools and reliability it is a clear choice.
The best way to start explaining the benefits of SIP Trunking vs PRI is taking note of your client’s profile.

Your Client’s Profile

The next important step is to do a profile on your prospective client. Use the list below as a guide. This will help you explain the benefits of trunking vs PRI.

  • Financial Situation
  • Calling Patterns
  • Number of Call Center Teams
  • Remote Workers
  • I.T. Department Size
  • Multi-channel Needs
  • Cloud Communication Needs – Platform or UCaaS (unified communications as a service)
  • Fiber Optic Network Access
  • Bandwidth Availability
  • Simultaneous Calls
  • Number of Staff (to determine how many people could possibly make calls at the same time)

All these facts, help you explain the benefits of SIP VS PRI to your client.

Business Considerations that help explain Pri vs Sip Trunking

When explaining PRI vs SIP Trunking, business considerations are important points to consider. 

1. Cost

There are very rare instances where PRI may be less costly than SIP. Is the business small with no need for advanced phone features like eFax or integrated messaging? Do they have no plans to grow or adopt other communication technologies? It is possible that for these businesses maintaining an existing PRI system is the best choice.

2. Information Security

If the organization lacks good network security they could be at risk if they try to put consumer-class VOIP on their network.

3. Flexibility

What makes SIP trunking a better choice, also makes PRI a bad choice. Flexibility and scalability. If the company you are working with will expand fast, PRI won’t be the right choice for them. Increasing and decreasing lines on SIP is easy, but on PRI they have to buy an additional circuit of 24 lines. Upgrades are much easier on SIP and can take weeks on PRI.

4. Reliability

If you think PRI is the reliable choice, then here comes the but. When a company partners with the right vendor and invests in high-speed internet connectivity SIP is also reliable. With mobile failover, companies can continue with their day to day operations without skipping a beat.

There are so many more advantages to SIP Trunking vs PRI you find yourself hoping every resale client has the infrastructure to support it. You explain each benefit, followed by “Wait, there’s more”!

Explaining SIP Trunks vs PRI is easy once you have all the facts to do it. Ready to become a reseller? The time is right now. Did you know the SIP Trunk market is expected to surpass $12 Billion by 2023? How much of that revenue will be yours?

When you are ready to get begin your SIP Trunking Reselling business start here.

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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.