5 Tips for Developing a Compelling SIP Trunking Pricing Model
If you start looking around at the biggest companies out there, it seems like lots of brands are hanging up their landlines for good. But, this doesn’t mean they’re getting rid of their phones by any means.
In fact, with SIP trunking pricing models, more companies are taking advantage of what an IP-based phone system can bring. Here are five tips to ensure you’re pricing your SIP services smartly.
1. Look Into Setup Fees
If you want to ensure you get the most out of your SIP pricing, you should start by adding setup fees. Putting together a trunking setup that works without fail takes some time. It’s no small task to try to get an enterprise-level trunking setup together, so feel free offering a setup fee.
Depending on the size of the implementation, you could waive your trunking fee. Initiating an SIP service is going to take you some time, entail a feedback cycle, and include unseen charges.
Consultation doesn’t always need to be free. It can be an added benefit which helps to sell your services to potential clients and attract small businesses to check you out. But, if you factor in the costs of consultation, quality testing, and implementation, a setup fee makes sense.
This cost could add an extra $50-$250 to your pricing, so it’s up to you whether you think it’s better as an added bonus or an added fee.
2. Pricing Based on Phone Lines
If you find most of your clients are using SIP to try to expand their lines, then you could set your pricing based on individual lines. There could be more inward dial numbers to account for all their users, but you could charge for each one of these. A one-time setup fee is pretty standard and could be as low as $10-$20 for each additional line.
While this is a small fee, for companies looking to set up 100 additional lines you could get a little bit more for your work. You deserve to be compensated for all the additional lines you set up – it’s just a matter of how much makes sense.
While inward dialing lines aren’t required for every business, it’s needed for several types of companies. While some companies just need extensions for their additional users, others might want to have direct lines to field calls. It all comes down to the type of market you’re operating in as to whether this makes sense for you.
3. Handset Charges
If you’re going to be setting up SIP trunking for a large business, everyone using the line is going to have to have an IP-compatible tool. The price of these tools varies wildly and some companies will have their own. If you’re setting up for a company that doesn’t have those tools in place they’ll need your help to get them.
In this case, you should provide at least two different options. You should have one that has basic features which get the job done. You also need another type of handset that provides the highest standards in SIP calling for making conference calls and handling multiple lines.
Name brands are going to cost more and your customers will know that. If you offer a generic, that might be enough for some users. Show them the difference between the two so they know, but don’t over pressure them for a tool they don’t need or else they’ll resent your pricing.
The handsets you offer should include the ability to perform 3-way calling and some basic intercom calling. If you want to give your clients the most out of these tools, you should offer call transferring, call forwarding, and holding so they can route calls. Since the companies you’re dealing with might scale up in the near future, be sure you can handle call waiting to let them handle whatever volume they need.
4. Monthly Fees
After the initial investment of setting up SIP trunking, most companies expect to pay a regular monthly fee. These flat fees cost you per user and include many services. You should be able to offer e911 calling and internal call transferring with this fee.
If your monthly fees exceed $40-$50, your customers are going to grumble.
When companies look into SIP trunking for the first time, they’re going to want to know the difference between your services. If you list what you offer clearly and increase the reliability with each level of service, you’ll ensure your fees are worthwhile.
Vendors vary wildly in quality, but with the rise of online reviews of all kinds of companies, expect to have people know if you offer subpar services. Word could get around quickly if you’re not living up to expectations, so make sure you’re giving your customers everything they deserve. Don’t be overly stingy when you’re charging monthly fees or customers will flee.
5. Offer Add-Ons
When you offer add-ons a la carte, you can change your pricing model based on what your customers need without making them feel ripped off. They’ll pay for only the services they need rather than getting inundated with high fees for services they don’t even need.
Some common features like conferencing and offering a call center will cost you time and energy to set up but are valuable to customers. Offer international calling for your businesses who are looking to expand into overseas markets.
SIP Trunking Pricing is No Real Mystery
When you’re trying to come up with a model for SIP trunking pricing, you need to break down what you really supply your customers with. You give them real value in exchange for their business, so they’ll be willing to pay a fair price for what they get.
If you want to keep your customers from dealing with any hurdles to SIP trunking, check out our guide to the most common issues.