SIPTRUNK BLOG

How SIP Services Can Give Your Business an Advantage Over Competitors

How much does your business spend on its monthly phone bill? Find your last statement, email accounting, or do whatever you need to do. We’ll wait.

What if you found out that you don’t need to spend thousands of dollars a year on phone service? More than that, what if the alternative worked better, cost less, and gave you a competitive advantage in the market?

SIP services are the solution to massive business phone bills. SIP trunking and related SIP solutions get rid of your wired connection and allow you to do all your business – voice calls and all – online.

Ready to learn more? We’ll show you how SIP services will simplify your business and offer a competitive advantage.

What Is SIP Trunking?

SIP trunking and SIP services offer an alternative to a traditional wired phone line. Rather than relying on phone lines and a provider to make calls, SIP trunking connects your business phone system to an internet connection.

SIP trunking uses a Voice Over Internet Protocol (VoIP) system and Session Initiation Protocol (SIP) technology.

The combination of the two services allows you to cut the cord. You no longer rely on a physical connection that comes with a phone. With SIP, it’s possible to get rid of wires, hardware, and circuits.

SIP trunking means using VoIP and SIP on your existing broadband connection, so you don’t even need a new internet provider or network.

SIP services are provided by SIP providers. A SIP provider performs a similar role as a traditional phone company like AT&T, but they provide internet network access rather than phone access.

Why do people choose SIP trunking?

The evolved nature of the internet means that internet phone lines are cheaper, more reliable, and more straightforward for those who know they’ll need to scale. A single point of entry reduces the effort and IT costs associated with multiple phone lines.

Six Ways SIP Services Give You the Competitive Edge

How can switching to SIP help you knock out your competition? It removes the back-end, administrative, expensive parts of doing business and generates more simplicity. You spend less, become more nimble, and are poised to grab the newest trends as you see them. Here’s how.

1. SIP Helps You Scale

Adding a new employee or even a new department? No problem.

In the past, you needed new hardware infrastructure, a new phone plan, and a lot of time on hold. All that happens before you go on the technician waitlist. With SIP trunking, adding new lines is a matter of turning on new virtual connections.

2. SIP Is More Reliable Than Traditional Phones

System failures and emergencies happen, and SIP won’t prevent hurricanes, fires, damaged power lines, or any other crisis. It does, however, provide you with a failsafe for your phone lines.

When you use SIP with VoIP, you have a redundancy in your technology. Usually, redundancies are expensive and unnecessary. But because SIP trunking simplifies your communications by combining voice and data in one place, the excess is good.

If something happens, your SIP services provider reroutes your service from your current line to a redundant one. They can even forward your phone to your mobile phones for extra protection.

More importantly, you don’t need a visit from a technician to do it. Your provider does it all from their own offices.

3. SIP Requires Less Maintenance Than Phones

When you operate both a voice and data connection, you need double the maintenance. You need to maintain analog infrastructure as well as IT and IP. Moreover, you have hardware that ages, malfunctions, and eventually needs replacing.

SIP does require maintenance, but most of that is done off-site. You can even set up a monthly or annual maintenance plan to schedule your recurring costs.

Products like hosted VoIP services become even cheaper because maintenance is included in your monthly bill and repairs get taken care of before you notice them.

You do need to maintain modems, routers, and cables, but those are part of your existing IT infrastructure – not an additional unnecessary cost.

4. SIP Encourages Remote Working

Seventy percent of people around the world work remote at least one day each week. If you’re looking at a remote work policy, SIP services help you make the transition easier.

With SIP, it’s simple to send an employee’s direct line to their cell phone to pick it up wherever they are.

5. SIP Makes All Calls Local Calls

Make long-distance or international call charges a thing of the past.

Businesses in the process of scaling to include customers or partners outside the United States benefit from SIP trunking because it makes all calls local.

When you use a SIP trunking service, you use the internet or a third party IP network to make calls. The call gets transferred from your internet connection to the dialed number – wherever it is.

When they pick up the phone, neither of you receive international charges because you met halfway – on the internet.

6. Add New ITSPs Without the Cost

SIP makes the most of your Office Communications Server by adding services like E911 or any other new service. You’ll find yourself more nimble because you can add on new ITSP services without needing to come up with the cash for the hardware because you already have it.

You can add new services as they arrive – and before your competitors – and it will help you work more effectively.

Switch to SIP and Reap the Rewards

SIP services create more agile and competitive businesses by simplifying backend processes and strategically saving money.

There’s no doubt that VoIP is the phone system of the future, and SIP trunking will continue to grow. Do you have more questions about SIP trunking services and how you can add it to your IT service bundle? Click here to read our Program FAQs.