Session Initiation Protocol (SIP) trunking is fast becoming a popular choice for voice over internet protocol (VoIP) systems. In fact, the SIP market growth rate from 2017 through 2021 is at 18.23 percent.
Every business deserves a reliable communication system, but picking a perfect one is tough. The options are unlimited and quite tricky to understand. And then there’s the cost!
The SIP trunk is gaining popularity because of its reliance on modern technology and its phenomenal cost savings.
So why try out a SIP trunking provider? Let’s find out.
Understanding How SIP Works
You probably need a basic understanding of what SIP is. Session Initiation Protocol (SIP) was designed to create and send multimedia communication between any two devices that are capable of transmitting and receiving said communication.
A quick example is an MPLS working as Voice over Internet Protocol (VoIP). In case you are wondering, VoIP is voice signal transmitted over the internet rather than the traditional telephone network.
What advantage does SIP trunking confer? It makes it easier for your business to get rid of that fixed line and archaic ISDN infrastructure. You can switch to a virtual technology.
SIP and VoIP serve the same exact function as your old ISDN infrastructure, but better. They both offer a higher degree of reliability and flexibility. That’s not all, below are some of the reasons to try a SIP trunking provider.
Why You Should Try a SIP Trunking Provider
We are going to explore seven reasons here. Four of the reasons stated below are cost related. Let’s face it, that’s the primary reason most businesses ditch the old Public Switched Telephone Network (PSTN).
In fact, according to AT&T business services, businesses using SIP trunks have managed to save 40 to 70 percent of their monthly cost on communication.
It Saves Cost by Getting Rid of Overlapping Networks
You have to admit, using both telephone voice network and Voice over Internet Protocol seem like a good waste of money. An IP-based network provides you with the same capabilities of the traditional telephone, plus more. Data networks eliminate the need to add physical infrastructure as your business grows and users increase.
There’s No Need for Local IP-PSTN Gateways
Getting rid of local IP-PSTN gateways can save your business a lot of money in the telephony department. Here is the thing, you won’t have to spend money buying new hardware in the name of an upgrade, installation or maintenance. This flexibility makes upgrading from E1/T1 to two completely unnecessary and quite a waste.
With SIP, all you’d have to do is to increase your bandwidth. No bulky equipment to buy.
It Allows You Cut Basic Rates Interfaces BRIs and Primary Rate Interfaces (PRIs)
The fact that you got rid of the IP-PSTN gateway makes it possible for the SIP trunk to connect to any Internet Telephony Service Provider (ITSP) of your choosing.
Kiss those subscription fees goodbye.
You can now buy your bandwidths in smaller increments and at much lower rates. Thanks to the scalability of SIP trunking.
Long Distance Communication Got Cheaper!
You get to save a lot of money (about 20 – 60%) during long distance call. That’s because all your calls become local because they are going over the internet rather than the traditional Public Switched Telephone Network (PSTN).
Benefits Based on Logistics
The second set of reasons why you should try a SIP trunking provider should be obvious by now. The logistics are smarter. It increases your workplace efficiency, thereby boosting your business. Here are some other reasons based on logistics.
SIP Provides Unified Communication
The idea of communication such as voice, fax, instant messaging and data all in a unified infrastructure through SIP increases workplace efficiency, consequently, productivity. The virtual signaling tool provided by SIP trunk makes this possible.
Besides to this, you can enjoy new services offered by the ITSPs without having to pay more. The new facility can include a more efficient mobile phone integration.
Security and Fortifications
Having a SIP-aware firewall can help to filter and prioritize VoIP traffic. It’s actually a smart way of protecting your business. SIP comes with access to features that can help you create a fortified, yet functional, network.
A Great User Experience
The whole advantage of using this new telephony solution culminates into a great user experience. IT managers and their employees get to enjoy a communication interface that is easy to use. If you are a small or medium-sized business, you get to scale without incurring too much cost.
You can resell SIP trunking services too. And the barrier to start is almost nonexistent.
On A Final Note
Using a Session Initiation Protocol (SIP) trunking provider is a smart way of saving cost in your business while increasing productivity. The ability to cut expense lies in the fact that you don’t need to buy more infrastructure as your business grows. Buying more bandwidth will do the trick. Besides, you get to spend less on international calls.
Making this move for your business can also increase your workplace efficiency through the use of unified communication. In general, it increases your revenue. The real question you should be asking yourself is, which provider are you going to use?
Interested in making money from reselling SIP trunks? SIPTRUNK.com makes starting your business a breeze. Click here to find out if partnering with them is good for you (or not).
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