We get to talk to people about how resellers and businesses alike are reaping the benefits of SIP trunking every day. One thing we’ve noticed is that there are some persistent myths about this approach to business communications. What we often find is that people are relying on outdated information or they are confusing consumer grade VoIP with business class SIP trunking. Here are some of the myths that seem to hang on the hardest.
Myth: Internet Calls Sound Bad
This is one of those beliefs that probably is related to people’s experience with Skype, especially in the early days. It did sound terrible, but the truth is with the right hardware, software, and a modern internet connection, calls made over SIP are typically indistinguishable from calls made over old fashioned land lines. There are some details that make a difference, however. It is important to choose a provider that leverages only tier-1 carrier networks to deliver calls to the PSTN (Public Switched Telephone Network). It is also important that a router setting called QoS (Quality of Service) be enabled to prioritize voice traffic over data traffic. Without it, callers can experience jitter and latency when other high demand data services, like streaming video, are in use.
Myth: SIP Services Are Prone to Interruption and not Safe for Business
This is not only a myth, it is the opposite of the truth. SIP trunking can actually be more reliable for businesses than traditional telephone lines because, in the event of severe weather or other problems with power, SIP calls can be routed around the problem, seamlessly delivering calls. Backup networks are deployed automatically, meaning that a local disaster will have no impact on your business calls. In the event that employees can’t reach the office. Calls can be routed to other offices, mobile devices, or home phones.
Myth: SIP Requires Expensive PBX Hardware Upgrades
Actually, the initial investment can be very small when switching to SIP. Most PBX systems manufactured in the last 10 years are SIP enabled. For older, analog PBX or Key systems, all that’s required to make them compatible with SIP is a small hardware device called an ATA (Analog Telephony Adapter). It converts the analog signal to the digital one required for SIP. The best SIP solutions also work great with a number of free, open source, PBX software solutions available.
Myth: SIP Trunking is Technically Complex
Sure the infrastructure that supports SIP is technically sophisticated, but that doesn’t mean you have to be an expert to use it. The best solutions include an easy-to-use control panel that anyone can use to add or remove services, and make moves and other changes. It is a good idea to choose a partner that will provide complete documentation and configuration support if you need it. (Service from SIPtrunk.com can be set up in minutes.)
Myth: SIP is New and Cutting Edge
Nope. SIP is rapidly becoming the standard for business communications. In fact, according to Infonetics, fully 58% of businesses reported using SIP to some degree or another in 2015. The cost savings, unified communications capabilities, business continuity, and simplicity are the key reasons that the business world is embracing SIP.
Don’t let these incorrect or outdated assumptions keep your clients from taking advantage of the cost and convenience benefits of SIP trunking. A little bit of education may be all it takes to get them thinking about the solution in a whole new way.
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