Advantages of SIP Trunking Services

Explaining to your customer that SIP trunking is right for them can be tricky, especially if they’re not the tech-savvy type. Entering the murky waters of VOIP and SIP can be too much for them. That’s why it’s your job to make SIP understandable and to show them just how much SIP trunking will benefit their business. Here are a few key benefits to get you started:

SIP is easy to deploy and easy to use

You already know how easy SIP is on your end. Deploying SIP is easier than deploying a traditional phone system, not to mention straightforward maintenance and the simplicity of adding new lines. For your customers, though, the real ease of use comes into play. Instead of having to learn multiple systems for different mediums, all their data is kept in one place, making their learning curve a good deal smaller and making staff training less complicated. With SIP, they no longer have to access multiple systems for information. It’s all in one place.

SIP is compatible

SIP can be integrated with most IP-PBX phone systems, allowing them to keep their current phone set-up when they deploy their SIP trunking. If they don’t have an IP-PBX system already, SIP allows them the flexibility to choose the setup that works for them.

SIP is cost-effective

SIP trunking offers your customers the ability to pay for a system that exactly fits their needs. When they balk at the expense of switching to a new system, explain to them that their savings over time will be tremendous. While the savings varies by industry and even by individual customer, most SIP customers save in the range of 50% of their bill. Instead of paying for extra lines that they don’t need, your customers will only pay for the exact amount of lines to fit their company’s usage.

SIP trunking is scalable

Businesses often approach their communication systems with the future in mind. With a traditional system, if a business owner knows rapid growth is on the forecast, he or she would have to plan far in advance to ensure that the proper amount of lines are installed so the phone system doesn’t slow the company’s growth. A SIP trunking system, however, is scalable. New lines can be added or subtracted as needed with very little notice. Businesses that experience heavy peak seasons can add lines just for those seasons and remove them later when call volume has slowed.

SIP trunking consolidates network

SIP trunking allows your customers to streamline processes. Instead of having voice on one network and data on another, SIP provides one consistent network for all data. Everything becomes integrated, saving the customer from having to switch back and forth between networks depending on the medium he or she is using.

SIP allows for Direct Inward Dialing

Direct Inward Dialing or DID is a key feature of SIP trunking that provides direct numbers to each employee in the business, if necessary. It eliminates the need for an operator in many cases and allows each employee to have his or her own direct line.

SIP trunking is redundant

In case of an outage, with SIP trunking, calls can easily be routed to a predetermined location. So instead of having to wonder how badly an outage will affect the communication system, your customers can rest assured that all the appropriate contingencies are already in place.


Listing the above key features of SIP trunking and the benefits they provide makes helping your customer choose SIP (and your services) a no-brainer.

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SIPTRUNK is the ideal SIP trunking provider for agents, dealers, VARs, manufacturers, distributors, master agents, and IT consultants looking to build a monthly recurring revenue stream selling SIP trunks.